mtj85
Regular Member
- May 7, 2014
- 464
- 170
In my case there has been a drop in ranking for some keywords, but for some not. My site is health related, but I am not selling any magical cures, nor I am giving any ill advice on serious illnesses (as I am not qualified and my morals would not allow me to either).
So in a way I understand google to try and eliminate websites that try to sell snake-oil or give random advice to people in need just to rank from ads. But there's some problems here.
For example - my site got deranked for one keyword which is profitable (from position 1 to position 9), but for other keywords that are not so profitable (and with traffic less than lets say 3000 impressions per month) there was no drop in raking. Makes me wonder - why not drop for those too? For those keyword I could give bad advice as well as I am not an authority? What is the catch here? Profit, or user experience? Be consistent, or don't do this until you are. For example if a keyword "how to cure from a specific snake bite" has only 100 hits per month (i am making these numbers up just for example), then still those 100 hits could go to a site that offers wrong advice if this algorithm is not working on non-profitable keywords.
What is more - by this "authority" thing - do small sites even have a chance? How are you suppose to be ranked better than New York Medical College in the SERPs (I am using this college just as an example). I do agree that a medical college must be a good source of advice, but in terms of authority it will always be first and you can't beat it, even though you're a specialist in the area (but you work alone). How can a person or company obtain more authority than a college or some institute? What I'm getting at here is that "small fish" will never stand a change against giants and that's not right in my opinion.
So in a way I understand google to try and eliminate websites that try to sell snake-oil or give random advice to people in need just to rank from ads. But there's some problems here.
For example - my site got deranked for one keyword which is profitable (from position 1 to position 9), but for other keywords that are not so profitable (and with traffic less than lets say 3000 impressions per month) there was no drop in raking. Makes me wonder - why not drop for those too? For those keyword I could give bad advice as well as I am not an authority? What is the catch here? Profit, or user experience? Be consistent, or don't do this until you are. For example if a keyword "how to cure from a specific snake bite" has only 100 hits per month (i am making these numbers up just for example), then still those 100 hits could go to a site that offers wrong advice if this algorithm is not working on non-profitable keywords.
What is more - by this "authority" thing - do small sites even have a chance? How are you suppose to be ranked better than New York Medical College in the SERPs (I am using this college just as an example). I do agree that a medical college must be a good source of advice, but in terms of authority it will always be first and you can't beat it, even though you're a specialist in the area (but you work alone). How can a person or company obtain more authority than a college or some institute? What I'm getting at here is that "small fish" will never stand a change against giants and that's not right in my opinion.