post url help with keyword SEO

[cham rox]

My site has a post for best [product] type. Lets say the keyword I'm targeting is "best lamp shades".
When I adding this article (few months ago) I have added 2018 word in the slug by a mistake. (mysietdomain.com/best-lamp-shades-2018)

This page is ranking on the end of the 1st page for the keyword "best lamp shades" (with out 2018 term). When I did an analysis I noticed that other pages which rank on higher positions have bigger content than mine and that might be my page is not increasing its serp. Now I'm going to rewrite the page with more content to increase the word count and article quality.

But as my slug has 2018 term, I'm hesitating that this page will not be useful after end of 2018 even-though my site is ranking for the keyword without 2018. As google search shows the full url to the reader and even I'm not sure big G will think that this page is only related to 2018.

Should I add the new article as brand new post with the slug of mysietdomain.com/best-lamp-shades
Or is it ok to update the same article even though the post url contains 2018 in it.

Or is there something I can do to get rid of this "2018" term in the url without harming my current rankings? (to remind, my post is ranking on the end of the 1st page)

Thanks in advance.

 

[Deleted member 1143697]

Hi,

This is a tricky question when your ranking is at stake. IMO, if you are trying to update the content; fire some good backlinks and some internal linking.

Or

You can create another page (without 2018 word in the URL) and try to link the current page with this, with some contextual links and unique content. By tthe time this year ends your new page will be ready to rank.

P.S: this is my opinion, check for other comments as well.

 

[Wilson Grant Fisk]

Create the new page then do a 301 page redirect from the old page
https://www.google.com/search?q=301+page+redirect

 

[cham rox]

Create the new page then do a 301 page redirect from the old page
https://www.google.com/search?q=301+page+redirect

seems this is the solution. I'm going to try this. thank you.

 

[shujat2]

some cases time it is helpful but If you want to optimize your keyword on SERP with page domain then you can not always use url.

 

[Vaibhav Adlakha]

I would recommend you to create a new post and then add the link of that post in this old post which has 2018 in it's slug. This will pass the authority of the old post to the new one.

 

[ContentWriter]

That's quite a challenge. I think it's best that you write a new article about it sans the year. You may hyperlink the article with 2018 in it on this new article you will create.