The SEO is to generate quality content that arouses interest, with a web that solves a problem or need, oriented to the way in which the user searches for that specific information and indexable by the search engines. That is SEO.
If you're looking for shortcuts to get first on Google, I'll give you a hint: there are not any. Or rather, there are few, they are not so effective, they are ephemeral, they pose a significant risk to your website and usually take more work than doing it generating value. And if you want to generate value the content will be your main ally in this mission.
If you're still bent on looking for quick methods that may or may not work, you're late looking for Google "black hat SEO", "link exchange", "blog networks" or "free articles and press releases" because this post does not it goes from that. This post is about techniques that will work this week and the next, which will make you grow steadily and that will never make you receive a penalty.
1. KNOW YOUR USERS
The first thing is to know who you're going to. Each audience consumes the information differently. For example, this post might be called "Content Marketing Tactics for SEO," but it would target a smaller, more specialized audience and advice would be different.
To find out what people are looking for, you can help them with the Google, Google Keyword Tool and Google Trends search tools.
Not everything gives you a tool. If you have a web about cats, we suggest similar searches: videos of cats, webs of cats, photos of cats or even can go to synonyms like cats, for example. But perhaps you have not detected important niches such as "videos to cheer you up" or "videos for when you're sad". Your content meets needs, looks for what they are, in what ways they can express themselves, and creates specific content.
In short: discover what needs meet, how they look, what competition you have and become the brand you would like to see.
You can help by creating people to make it easier to customize the content depending on the different types of users you may have.
2. HAVE A PLAN
Content should be planned. You must have a clear and numerical objective - never exclusively SEO - a specific audience and a lot of ideas and desire to try.
If you do not plan your content with an editorial calendar, varying formats, specifying to what type of user each content is targeted and focusing on a particular action on your visit (give you an e-mail, read more posts, follow you on Twitter etc.). ) it will be difficult to know if you are doing it right or wrong and you will only depend on your intuition to move on.
3. USE YOUR BLOG
Your blog is not only a great tool to create content that attracts Google to achieve posts with a great natural positioning, but allows you to:
Generate links: If you generate easy content to share, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps your blog to be a reliable and reputed source.
Create relationships: It's as simple as linking to third-party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements your post to perfection: link it. Then, if you want, mention it on Twitter, let them know that you talk about them and they sound them.
Reinforce your brand: Take care of the aesthetic aspect of your blog, that reinforces the identity of your company or your own, use the sides, header and footer to meet your Branding goals and take care of aspects such as color palette, images , that all the elements are translated ...
4. FRIENDS UNTIL HELL
Let's not fool ourselves, getting quality links is a matter of relationships. Not only to have a large group of friends and acquaintances in the online medium - that too - but to know how to generate an impact on the person to whom we are addressed so that he wants to follow us, bond us, become our friend.
As always, let yourself be seen in events, canes, breakfasts and any other excuse in which you meet bloggers or people in your niche. It will allow you to face people, build relationships, and this will lead you to everything else.
5. DEPTH IN SOCIAL NETWORKS
The natural positioning depends largely on the impact you get on social networks, mainly because it allows you to establish relationships, is a positioning factor in itself, confirms the profile of links and gives you visibility and branding. You will not get links if no one knows about you and if your content does not have a brand to which it is safe to link.
And do not stay on Twitter and Facebook: Networks like Slideshare or Instagram can be very useful, it depends on which sectors and what brands, and tools like Menéame, Scoop.it or Logos can be a way to earn a surplus of traffic and links. Even blogs and niche forums can
6) Body structure of the text
The information you have to organize in different paragraphs. Each article develops a new idea.
Paragraphs should be short and have brief, simple sentences. Approximately 20 words per sentence is ideal.
As in the title of the content, acronyms, enigmatic terms and technical vocabulary are not recommended. I also advise you to always use the shortest expressions.
The content must adapt it to your audience and maintain a coherence of tone that fits to what the user is looking for.
Tables of boxes with key figures, quotes or important data are an attractive visual way of sorting information. Whenever you can, use these flashy elements.
Subtitles on <h2> tags hold the attention of the user and help to highlight the main ideas of each block of paragraphs. In fact, the <h2>, <h3>, <h4> classify the information in such a way as to better understand the distribution of the text.
And to classify elements and, at the same time, increase the readability of the text, you should use lists sorted by numbers, such as:
SEO
SEM
Content Marketing
Or lists that do not follow a priority, such as:
SEO
SEM
Content Marketing
7) Font size and typography
The body of the text must have a size of 10 px at 12 px (or even more) so that it can be displayed on any device.
The typography has to be perceptible, understandable and legible in all browsers and devices. There are no utilities confusing spreads that the users can see the opinion of the users.
8) Extension of text
The extension of the text is a fundamental element, not only by positioning in search engines, but also by coherence, depending on the behavior of the user, when browsing through his page.
Here are some recommendations you should follow:
The home page of a website should not contain more than 200 words.
However, for good text on other types of pages, you should use a minimum length of 300 words.
The main pages of the main menu sections are between 500 and 800 words.
Also, the deep pages have 300 and 350 words.
Blog articles should be a minimum of 400 words. However, the best is an extension of 800 to 1000 words for publications in this social medium and a blog tends to explain useful niche things for the user. And the longer, the better to give credibility to the content.
If the article needs more extension, you can divide it into several publications.
Most low quality networks have poor and short texts that do not serve much.
However, if you do not have much to say, it is better to make a text shorter and more relevant than longer and without added value.
9) Links
(54) Your content must be linked and other content of interest to your user. Thus, the most value to the user as it complements their content and provides you with other sources to gain access to more knowledge or views on the subject of which you speak.
web links
However, you should limit the number of links on the page: 7 links per page is ideal.
Here are some recommendations on links:
The body of the text should carry few links as they may distract. As far as possible, you have to put them at the end, below the text.
The anchor text of the links should be explicit and clear to give an idea of where to take the link. Generic anchor texts of the type "here" no son friendly so no avail at all.
For the links to be visible and direct, the anchor texts will have to carry between 3 and 6 words. Thus they are not very long and not too short
It is recommended that each page contain different links to distinctive and unique content. Redundant links are not advisable, no value contribute.
To differentiate them from the text and show the user that the child, the hay will underline them and give them another color than the text itself.
Finally, the format of the document has to appear if the link carries a different content than an HTML page (PDF, Word, Excel, Video, ...).
10) Images and videos
Again some ideas related to images and videos that can come very well:
Images or videos give more strength to a text. Therefore, your texts should always carry a photo or video every 400 words. A text without illustrations is not so striking. However, do not add any photo or video because it looks beautiful. It is imperative that they have an informative value that contributes something more to what you tell in the article.
The images have to carry an alternative text so that the search engines know what they represent since they can not read them. This alternative text also serves the user if the image is not loaded in the browser. So, you will see the alternative text and understand what the image is about.
Also, it is interesting to know that if you use this Alt tag as anchor text, you can position your web page for the keyword used in that same anchor text.
A title that appears when the user passes the mouse over the image, allows a more extensive description.
A short caption below the image is one more help to get the attention of the user.
Finally, search engines do not read or understand the videos either. To make it easy for you to understand the subject of the video, a transcription of the audio in text format is necessary.
11) Use keywords to find your content
To position your content in the search engines and for your users to understand that it is relevant, you have to use the keywords that interest you within the text so your users can find them.
Keywords must be bold.
So, users who search for you with terms of your niche, and similar or equal to those you have entered and highlighted, will be more likely to find this content.
12) However, beware of the density of keywords you enter:
You can not fill your text with bold and keywords as the search engine can penalize you for carrying out such a practice. How? By lowering your position in the search engine or directly desindexando your content.
From 8% of keywords in your texts, these may face some penalty.
In fact, a text should carry a maximum of 7% of keywords.
The most correct thing is to place 3% to 5% of keywords in your content. That is, 5 out of 100 words can be keywords.
Insert all these terms naturally and intelligently always thinking about the user rather than the search engines. If you make a text for the search engines, you can stay with something almost illegible and very little fluid.
13) The keywords should be located in 2 types of places:
Top places to place keywords for better positioning
URL of the page.
Page title.
Meta description of the page (between 150 and 155 characters).
Meta Keywords (3 to 10 meta keywords should be placed on a page, although search engines no longer take this tag very much).
<h1> Article Title </ h1>.
First sentence of the first paragraph (first words if it can be).
<h2> Subtitle </ h2>.
The anchor text of the links (anchor text).
The "title" tag of the links (the text that appears when you hover over the link).
The alternative text of the images.
Secondary sites
Other subtitles <h3>, <h4>, etc.
At the beginning of any other paragraph.
Within the ordered lists or disorderly (I explain it to you below).
Names of files (PDF, jpg, etc.).
I leave you an infographic of redactotexto.com that puts visually some of the things we have seen in this point:
Infographics-How-To-Write-Texts-SEO
14) Page Title
The title of the page is the one found in the browser tab. For example, the title of the Socialancer home page is "Social Networking and Online Marketing Blog - Socialancer.com".
In principle, it is divided into 2 parts:
The title of the page.
The title of the web.
And it should have an extension of 60 to 65 characters.
It is very important, since it will appear in search engines as the first element just above the description of the page. It has to be created with care and application so that it draws the attention of the target audience and so that the page that designates it positions well. Therefore, it is best to carry the main keyword of the page.
15) Title of text
The title of the content of a page should be similar but not equal to the title of this page.
Here are the 8 features you should keep in mind:
It should be short, contain between 4 and 10 words, and would have to fit in a line.
The title has to engage the user, creating the need to read the rest of the article. If it does not seduce, if it does not attract attention, you will hardly get the user to read the rest of the text.
That is why I recommend that you do not use adjectives, prepositions or adverbs.
Also, as you have to be clear not to confuse the target audience, we also invite you to put aside italics, underlining and capital letters.
Your article should also be explicit and understandable to describe the subject matter of the article. Therefore, it is not a good idea to insert acronyms and incomprehensible acronyms.
It is primordial that the visible sea to differentiate it from the rest of the text. The font you use should be larger than the body size of the text.
The title always has to be <h1> for search engines to find it. Finally, to position its content, the title should carry its main keyword at the beginning.
