Best practices for ad placement
I'm using 3 336x280 Ad units inside articles
First, consider your users
Organise your site content logically and make your website easy to navigate. Here are a few questions to ask yourself when considering where to position your ads:
- What is the user trying to accomplish by visiting my website?
- What do they do when viewing a particular page?
- Where is their attention likely to be focused?
- How can I integrate ads into this area without getting in the users' way?
- How can I keep the page looking clean, uncluttered and inviting?
Think like a user and you may see your page (and your ad placement) in a whole new way. If users can find what they're looking for easily, then they'll come back to your website. Also, choose an
ad style that's easy for your users to read.
Show off your content
above the fold and easy to find.
For more tips about how to balance content and ads, see our Inside AdSense blog post:
Content is king.
Keep your ads looking like ads
Choosing ad colours that complement your website is great, but
avoid aligning images with your ads or making nearby content
mimic their formatting. Displaying ads like this isn't permitted by our programme policies.
Call them what they are
While it may be tempting to
call them "resources" or to place them immediately below your website's headings, take care to avoid labels and headings that may mislead users. Ad units may only be labelled as "Advertisements" or "Sponsored links". Also, avoid placing ads in locations where they might be
confused with menu, navigation or download links.
Less can be more
Provided that you don't place more ads than content on your pages, you can put a combination of ad units, link units and/or search boxes on each page of your site. See our
valuable inventory policy for more information. However, bear in mind that placing lots of ads on your page may make it look cluttered. If users can't find what they're looking for on your website, then they may turn elsewhere for information.