I think he is very good in on page. Also he brought the real traffic from various ways through the social media, paid ads. It will give the better result in search engine.
Yesterday I came across a educational domain which shows zero links on majestic and ahrefs. It immediately got my attention because I know that domain is old as heck. Turns out they block both those backlink services somehow, probably on a firewall level because nothing shows up on robots.txt.
@G03 It's possible if the keyword has low competition. I've also ranked for a 1000 MS #7 without any backlink at all, not a social share/like, nada. Just on-page.
In your case though, the situation might be different.
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