website rebranding

Like Facebook rebranded to Meta, while Twitter rebranded to X. The success of these transitions remains uncertain. Have you experienced or heard of any other domain or website re-brandings? If so, how did they fare?

I created a site a few months ago and its doing rather well. Recently i decided the domain name didn't work well when creating logo's for social media platforms and wasn't very forgiving when it came to trying new website themes. Have you ever completely re-branded a website successfully? I...