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Have you ever rebranded your site? How did it work out?

Discussion in 'White Hat SEO' started by Hawkster, Aug 8, 2016.

  1. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    I created a site a few months ago and its doing rather well.

    Recently i decided the domain name didn't work well when creating logo's for social media platforms and wasn't very forgiving when it came to trying new website themes.

    Have you ever completely re-branded a website successfully? I mean kept the rankings it had along with any authority it had.?

    Just looking for some comments from those that have experienced such a drastic change. Good or Bad
     
  2. Reaver

    Reaver Jr. VIP Jr. VIP

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    I'm rebranding my website right now. I'm transferring everything from mypersonalname.com to brandname.com. But I'm not really worried or crazy about rankings. I never even thought about it. I just told my clients I'm rebranding and I'll give them the new website address when it's up.

    That's not really helpful is it?
     
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  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I rebranded one 5 months ago. 301'd everything, did all I could to not lose my SERPs.

    Although it went 80% smooth, I did lose 20% chunk of organic search traffic, probably because the new domain is not aged as the old one.

    I also had to jump through some hoops to rename the Facebook page because Facebook thought I had changed the theme and they don't allow it, in the end I convinced them it was the same thing, especially since they saw the old one 301'd to the new site. But it did take weeks to get through to them and I thought I had lost thousands of followers.
     
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  4. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    Very helpful you bumped my thread lol.

    But yeah im kinda doing the same thing, im glad i decided to do it now with 60+ articles rather than when i have 300+

     
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  5. Reaver

    Reaver Jr. VIP Jr. VIP

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    Hmm. I should do a 301 redirect. It'll probably help for clients who don't open their emails or forget I rebranded.

    Again, never done this before and not crazy about rankings so never thought about it.
     
  6. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    I'd consider a 20% loss successful.

    I wont have the same problem with the facebook page really since the new domain means the same. The new domain name will just be an abbreviation of the old one if that makes sense. Which luckily works great for logo designs and brandability.

    Cheers buddy

     
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  7. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    SEO was my main concern, because it takes months to get things right if you mess up. So I 301'd everything, and on the About page I mention "this site previously known as ACME" so people would know. Twitter, for instance, allows you to change your username, so that was easy, but I had to let users know because they didn't recognize it at first.

    So basically there's 2 major steps that I can see : let the users know of the rebrand and also the SEO side. If you have thousands of followers, let them know what you're doing!
     
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  8. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    Today im taking the plunge - wish me luck!
     
  9. mrpianoman

    mrpianoman Newbie

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    I updated my site from a slightly "spammy" looking name (never used it as a burn and churn or blasted links at it) to a name that looks more like an actual brand. It was a bit hectic to do manually, but after all was said and done I feel much better about it. It doesn't get frowned upon when I share stuff on reddit, I'm getting more organic likes on Facebook so there's that :)
     
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