I recently came across this post on SEJ with the following title:
Google’s Mueller Calls Web 2.0 Style Links Spammy
I decided to take the bait and read the article.
Here's the gist of it:
Okay, that has some truth to it, obviously if you randomly create niche irrelevant links you won't...
Interesting article from SEJ.
TLDR: There was a ranking challenge on a FB group. One website hit #2 for terms such as rhinoplasty plano with a website written nearly entirely in Latin.
This brings up interesting debates on the effectiveness of Google's algorithm.