I know most of what he talks about is common sense, but it had me thinking that instead of approaching every tactic just for Google, since that is only 27 percent of the pie, it's wise to go after other segments as well.
I know a lot of SEO packages focus on Google, but since Reddit, Amazon...
Previously: SEO = SEARCH engine Optimization
Now it is : SEO = SEARCH EveryWhere Optimization
Search Engine Optimization = get higher rankings on Google, Yahoo!, Bing, maybe a bit of DuckDuckGo and AOL.
Search Everywhere Optimization = influence audiences in all the places they go to consume...
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