same content

Hi All, Can i use same content (published on my website's blog) to create PPT and videos & submit it on more than 10 website? Will google penalize?

Please help me, I have a question on wich I just can't get my hands around. How can some one best build onsite seo (h1 tags, internal links etc) for 2 keywords wich means the same. I know google will see synonyms as related (for example: blackberry and bb). But how about horse - pony or world...