How to do onsite seo for synonyms

smoothman

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Please help me, I have a question on wich I just can't get my hands around.

How can some one best build onsite seo (h1 tags, internal links etc) for 2 keywords wich means the same.

I know google will see synonyms as related (for example: blackberry and bb).
But how about horse - pony or world - earth.
I think you got the point.
How does one go about making onsite seo for h1 tags etc.?

Thank you in advance for your advice
 
Nobody has a clue on what to do with the url, h1 tags, content, buttons etc when similar words can be used instead of eachother?
 
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