placements

Google is once again offering affiliate marketers and PPC specialists not just new challenges, but real opportunities to boost performance. In 2025, the search giant introduced several major updates — expanded placement controls in Demand Gen campaigns, the still-mysterious AI Max suite, and...

Meta's advertising network, led by Facebook, remains one of the most powerful traffic sources for affiliate marketers. With an ever-growing number of ad placements across Facebook, Instagram, Messenger, and Audience Network, many marketers face the question: should they leverage every available...

We tested the moderation process in Facebook Ads by uploading 'clean' creatives to low-traffic placements. We conducted comparative tests with different verticals to assess the effectiveness of this approach. Description of the Scheme In this scheme, in addition to the main creative, a neutral...

About 2 months ago I noticed about 60% of my typical placements for the fibromyalgia (and other health conditions) niche on Fb Ads just totally vanished. Like over 1/2 of the Fb groups I would normally target in my ad campaigns were gone and I got a little note from Fb saying that many were not...