open rate

Hey guys Recently started getting deeper into email marketing in the gambling niche and now testing a few different email data sources. The thing is -the open rates are VERY different depending on the source, so I’m trying to understand what’s actually considered normal here Right now most of...

My average open rate is between 25 to 30 percent. My average click rate is between 2 to 3 percent. This is in the stock trading and investing niche. Are my numbers relatively acceptable or not? What are your average open rate and click rate in your email marketing? Please mention your niche, too.