mum

Have you ever wondered how Google seems to read your mind? Well, it's all thanks to something called Semantic SEO. Back in the day, like 2013, it was all about stuffing keywords into articles. Fast forward to now, and it’s like our phones are part of the conversation! Remember RankBrain from...

It’s called MUM: Multitask Unified Model. And it was, of course, announced by Google at its latest I/O 2021 event. The company defines MUM as a new milestone for understanding information. And when fully realized, it could allow the search engine to address complex search queries. Not only...