TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
It’s called MUM: Multitask Unified Model.
And it was, of course, announced by Google at its latest I/O 2021 event.
The company defines MUM as a new milestone for understanding information. And when fully realized, it could allow the search engine to address complex search queries.
Not only does MUM understand language, it can generate it.
The example made by Google in this search query:
“I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall, what should I do differently to prepare?”
In its current state, this query would give the search engine some trouble. You’d have to search for different factors like the elevation, weather conditions, difficulty of the hiking trails, the right gear to use, and more.
If you asked this question to a hiking expert, however, you’d have a thorough answer straight away. And MUM would do the same.
These are the different tasks that MUM can provide:
While this technology is still in the early stage, MUM has the potential to drastically change the way we use search engines. Which would affect how websites optimize for Google.
It’s still unclear what the practical effects will be and how SEOs can adapt.
But it seems obvious that keywords would completely change.
You wouldn’t be limited to typing “how to lose weight”. You could just as easily “how to lose weight at 43 years old without doing keto and intermittent fasting” and get great results.
There would be no limit to the number of queries that Google could answer to.
And if MUM can track information from different websites and give you a satisfying answer, it would also mean that fewer searches will turn into clicks.
It’s far too early to panic, and all we can do is wait for the next updates that Big G will unveil.
Source: https://blog.google/products/search/introducing-mum/
And it was, of course, announced by Google at its latest I/O 2021 event.
The company defines MUM as a new milestone for understanding information. And when fully realized, it could allow the search engine to address complex search queries.
Not only does MUM understand language, it can generate it.
The example made by Google in this search query:
“I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall, what should I do differently to prepare?”
In its current state, this query would give the search engine some trouble. You’d have to search for different factors like the elevation, weather conditions, difficulty of the hiking trails, the right gear to use, and more.
If you asked this question to a hiking expert, however, you’d have a thorough answer straight away. And MUM would do the same.
These are the different tasks that MUM can provide:
- Surface insights based on its deep knowledge of the world.
- Understand and generate language.
- Speak in 75 languages.
- It is multimodal, so it understands information across text and images and, in the future, can expand to more modalities like video and audio.
While this technology is still in the early stage, MUM has the potential to drastically change the way we use search engines. Which would affect how websites optimize for Google.
It’s still unclear what the practical effects will be and how SEOs can adapt.
But it seems obvious that keywords would completely change.
You wouldn’t be limited to typing “how to lose weight”. You could just as easily “how to lose weight at 43 years old without doing keto and intermittent fasting” and get great results.
There would be no limit to the number of queries that Google could answer to.
And if MUM can track information from different websites and give you a satisfying answer, it would also mean that fewer searches will turn into clicks.
It’s far too early to panic, and all we can do is wait for the next updates that Big G will unveil.
Source: https://blog.google/products/search/introducing-mum/
