internal links

How so I maximize the effectiveness of internal links? Is there a general rule of thumb?

Hi everyone! I'm doing a micro niche site and it's actually my first time in doing so. I'm going to use MS and I'm wondering, how do you get and filter the keywords for the internal pages? Do you guys have any tips and advice as well? I'd really appreciate your guidance and help. Thank you in...

I always use to check Backlinks via Google Toolbar by clicking PR button and it always shows me very less amount of actual backlink to my page This shows only 11 backlinks via this method: link:http://myweb.com/ But when i Use Google Webmaster tool it shows me 69 backlinks linking to my...