geotagging

Is it really worth it with the phone and the GPS for the locale? I am taking a boatload of pictures on every site and proposal I do, I am just trying to maximize my return before I post them on my site. Does it work even better for G Local with the tagging of the pics?

I have a problem with a local competitors website. He has several locations populating under his primary website. Please check the picture below, I'd like to know what it takes to do and rank this. Sorry for low quality.