✅ Real Questions & Real Answers from Frankie Fihn
Q: Can I see what my competitors are spending on ads?
A: Use SEMrush—or similar. But more important: look how long they’ve been running ads. If someone's been paying for ads for 1–2 years, their offer likely works. That’s your real clue.
Q...
Main Idea
Generalist vs. Specialist: 6 Key Differences
CategorySpecialistGeneralist
Client AcquisitionClear target audience; you know exactly where to find them.Vague target; you're confused about where to find clients.
Income PotentialCan charge much higher rates (e.g., $5K–$100K per...
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