cbo

Got tired of arguing about cbo vs abo in theory, so i ran both on the same offer. Us traffic, the same three creatives, the same attribution setting and a $150 daily budget. each setup ran for two weeks in separate periods, not at the same time. i left out the two outage days because delivery...

Saw a pretty extreme CBO split on a campaign this week. The campaign was set to $500 a day with five ad sets. By the third day, one ad set was taking close to $400 of the daily spend while the other four shared less than $100. At first I thought something in the setup was forcing it. I...

Hi everyone! I'm just getting started with Facebook Ads and I was wondering if anybody could share "The ultimate CBO cookbook" with me :D Also, can anybody recommend any other course that I should read? Many thanks!

CBO campaigns will no longer be mandatory across the Facebook family of apps. Source and reasoning below.

Just came across this case study by Aistis Matulaitis which I thought would be useful to BHW peeps who are mostly into fb ads He shared his whole process to scale an e-commerce business from $7k to $28k in just 28 days. It’s a long and detailed read, but the main parts as below: + Creative...