bury google results

I have a client who has had some bad press on every major news and sports outlet. How do I go about burying this in google? I've read up a lot on it, but I'm wondering if there are any other tactics or tricks of the trade that aren't as widely written about. Your insider help would be much...

I work with a minor celebrity who was arrested last year. Now when his name is searched, an article from xxlmag.com concerning the arrest is among the top results. I need more results concerning the music we've released and to push the negative results down.