anchor texts

I will only discuss how to build the links so that they don't look unnatural. Writing this coz I was assessing a few websites which accept guest posts yesterday and found out that a lot of links were just unnatural (I used to make the same mistake). You know the basics: relevancy, using non...

Can i have my anchors same as my keyword or should it be focused on branding? If i am using the keywords for the anchors will it affect the ranking?

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