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Zo0mer's Offline Marketing Journal

Discussion in 'Offline Marketing' started by Zo0mer, Aug 18, 2009.

  1. Zo0mer

    Zo0mer Registered Member

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    Offline Promotion Journal

    Hey,
    I have seen a couple of these journals on the site and I find them interesting, and I wanted to start mine because it may help some of your guys out, may give you some ideas, and may give you some encouragement etc... But It will give me time to put my thoughts down, and organise what I am doing.

    The idea, at the moment is to promote one of the CPA offers using flyers. I have chosen the offer, I have designed the flyer, I have had samples from a couple of printing companies, chosen the company, negotiated a discount. I have ordered 6 rolls of large clear tape too. The items will arrive in 2-3 days.
    Initial Spend on materials
    £106.00
    $175.73
    I am planning to have flyers in around 15 – 20 shops in the local area.
    I am planning to drive and hit bus stops with around 4 – 5 each
    I am planning to work with a local news agent and put a couple hundred in the newspapers
    I am planning to have 2-3 in 5-10 local supermarkets
    I plan to hand deliver around 1,000 in each of 3 different areas.

    I am going on holiday (Sept 1st) the rest will be done when I get back (Sept 18th). I hope to have distributed 1,000 – 1,500 before I go. And the final lot will be done when I get back.

    If you have any questions, suggestions, ideas or anything please let me know, and post them here and not in pm. This way everyone will be able to get something out of it.

    Oh, and if you like the post say thanks 
     
    • Thanks Thanks x 4
  2. quicknrandom

    quicknrandom Regular Member

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    good luck man i'm rooting for ya
     
  3. mrunknown

    mrunknown Regular Member

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    Go getem zoomer good luck to ya
     
  4. Bruceorange

    Bruceorange Junior Member

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    Do it before you go on holiday, I wanna see the results now! =)
     
  5. Zo0mer

    Zo0mer Registered Member

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    Well, not a great update due to not thinking about the resolution needed for the print, I have now had this fixed and corrected today, so there will be a delay of 24 hours in the flyer's being printed and receiving the flyer's etc. Grrr, least I have it sorted tho.

    Also it is my birthday tomorrow so I won't be around.

    :)
     
  6. Skeptikal12

    Skeptikal12 Newbie

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    Good luck with your venture, let us know how you make out. Happy Birthday.
     
  7. Zo0mer

    Zo0mer Registered Member

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    Just a small update.

    The flyer's have been printed and they will be arriving between 9am and 3pm GTM tomorrow via courier.

    I can't wait to get started :)
     
  8. mafiaboy

    mafiaboy Registered Member

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    dude an offline journal!!!! Please continue updating
     
  9. Zo0mer

    Zo0mer Registered Member

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    Well my 6 rolls of tape turned up...

    I phoned up and they said the courier arrived early and mine would be in the next delivery tomorrow. So unfortunately delayed.


    Some how I have managed to get a friend to agree to help me out almost all day tomorrow, so I hope that I can make up the lost time today.
     
  10. Zo0mer

    Zo0mer Registered Member

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    Small update..

    2 big boxes of flyer's turned up today :)

    I spent only an hour and a half delivering. I have delivered in the region of 150. I just got back home, and I already have 1 conversion and 2 visits !

    Can't believe it!!!

    I hope it carries on this well. I am going out tonight after watching Inglorious Bastards, paying for a friend to go to, so they will help me out with the flyer's.

    I am planning to hit all the bus stops on 3 different bus routes. Around 80 bus stops as they have them on each side of the road.

    Wish me luck :D

    Does anyone else have any suggestions on what I should do with the remaining 4,850 of them haha.

    Going to phone up a couple shops in the local town and ask them if I could leave around 20 - 25 in there. I will let you know how that goes.
     
  11. remote2008

    remote2008 Newbie

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    CAn anyone share some of the flyer that worked for you?

    OR if there is an existing link here that can provide some samples. I have been searching for some time now with no luck (maybe I did not look hard enough :)

    appreciated all the help
     
  12. Zo0mer

    Zo0mer Registered Member

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    Hey Remote, not sure what you mean, you want a sample of the flyer? Or you mean where I get them printed?

    You can order samples from the printers, I used Solopress.

    I am happy with the quality, I would perhaps change the background color slightly, but next time.
     
  13. MandatoryMagic

    MandatoryMagic Registered Member

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    Occupation:
    YouTube Master/Conversion Wizard
    Location:
    YouTube Master/Conversion Wizard
    What type of offer is it. (You don't have to give me the exact offer), but what does it pay and what type is it.

    For instance a $40 rebill, or a $2 email submit, etc.
     
  14. Zo0mer

    Zo0mer Registered Member

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    It is a free trial offer, I have had 2 sign ups, and I have had 43 page views. It is for around $30 - $40

    I have so far delivered around 300, I was thinking that I would have had less hits than that so, pretty happy with it.

    I am off to California and Vegas for 3 weeks on Monday, so I prob wont be about till 22nd. See you guys then ;)
     
  15. hannahbanana

    hannahbanana Registered Member

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    That's a very good conversion rate! I'm extremely impressed, and can't wait to see what results you come back to on the 22nd.
     
  16. mcguffin

    mcguffin Newbie

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    I hope this venture goes well for you as I am planning to do something very similar in a few weeks.
     
  17. FreeTheTV

    FreeTheTV BANNED BANNED

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    Guys, if you're going to start journals, actually keep up with them. Stop being such a FreeTheTV. -__-
     
  18. Zo0mer

    Zo0mer Registered Member

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    Right I got back yesterday, sadly I didn't win millions or anything worth talking about while I was in Vegas.

    I did however make 2 more sales with the original 150 flyer's I have delivered.

    Which means the total is sales for 150 of them and around 1 hour 30min work.

    Of the $175 I have so far covered $144 of it. So I am sure I will make decent money with this.

    I have also dropped off another 40 at the place where I got my car washed today, they were more than happy to help.

    Perhaps a tip could be just keep a box of them in the boot of the car and just drop off a few at places you go to, and it wont even really take up any more time.

    I am going back to university tomorrow, and on Monday I will be collecting emails at the freshers fair, as I plan on having a bi-weekly email for them. Promoting free trials/cpa offers etc.

    I guess I will keep that info in here too if anyone is interested.
     
  19. supermat007

    supermat007 Regular Member

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    Glade to see your back Zo0mer!

    Thats pretty nice you got another 2 sales...shame its not more though. And shame it hasnt covered the costs..

    Perhaps this shows that it DOES work but just need to refine it.

    Also was it just 1 offer or did you have a domain and rotate offers....then you could see which converts the best...and you should have made a squeeze page ;)

    That can be for the next test :D
     
  20. DrJekyll

    DrJekyll Senior Member Premium Member

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    1-9 for your Keyword goodluck
    not so bad covering your costs on 1/10th of your orriginal distribution goal.

    how many flyers you got total to be distributed?