Zero click searches

With Googles ongoing "liberation" of our content to be directly displayed in their serps has anyone got any strategies to bring more visitors to our sites?

As the passage snippets roll out more extensively then I'm guessing that ctr will continue to drop.

I'm using content distribution as a means of getting more exposure atm.

I've been focused on finding more ways to boost my sites' snippet counts in last 4 months

I think the bet thing you can do is make sure you have truly useful content and answer question related to topics

GNews said:

I've been focused on finding more ways to boost my sites' snippet counts in last 4 months

I think the bet thing you can do is make sure you have truly useful content and answer question related to topics

Click to expand...

Agreed, but if Google is serving our content directly in the serps, right down to passage level, how do we actually get the CTR rate up to direct people over to our sites?

A lot of people are complaining about zero-click searches, but it’s actually a golden opportunity.

You have to understand that Google can only feature so much of your content in your snippets.

This is a great way to get the reader excited about the fact that Google thinks you have the answer.

But when Google samples your content, it can only post so much.

You have to make promises within your snippet that would encourage the reader to click through

For example, a lot of “best of” product reviews get sampled by Google in search results.

But, Google can only show part of the list.

When you include in your list call-to-action language or some other promise, searchers are going to get intrigued, and maybe get excited enough to click on the link and check out your content.

Don’t think of zero click searches as necessarily bad news

Instead, view them as opportunities for you to turn on your creative juices and get to work.

blackbeans said:

A lot of people are complaining about zero-click searches, but it’s actually a golden opportunity.

You have to understand that Google can only feature so much of your content in your snippets.

This is a great way to get the reader excited about the fact that Google thinks you have the answer.

Click to expand...

I agree. That's another way to look at it.
If the user feels hooked to the answer, he/she is compelled to click through.
Snippets are enticing anyway.