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Your pricing structure?

Discussion in 'White Hat SEO' started by cloudy, Feb 20, 2012.

  1. cloudy

    cloudy Registered Member

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    Hey guys,

    how many people here offer website building and social media marketing / SEO services to businesses?

    I own an agency in the Europe and we are currently having problems with pricing structures, before the credit crunch we would easily charge ?3,000+ for whole packages etc.

    our pricing structure was 30% - 30% - 40% but we are finding that this structure is putting clients of due to the amount they have to pay up front this is only happening with new clients rather then old clients.

    But my answer is how do you work out a monthly pricing cost for a given project? Does anybody just have a monthly payment structure / agreement for monthly payments?

    Just how do you work out how much to charge each month?

    im scared of having a monthly payment structure and then that client pulling out and the work what we have does not get paid for... how do you tie that client down to an agreement? :confused::confused:


    Thanks
    Cloudy! :)
     
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    30/30/40 sounds fine. 33/33/33 is also fine. Or you could have a "signing fee" that amounts to about 10% of the cost and then divide the rest into a 33/33/33 plan that will have slightly lower payments since they paid 10% on signing. With the 1st 33% coming once design is started.

    In the end it's whatever makes you happy though. Your best defense is SOLID contracts. I paid a lawyer to draft mine, cost $2,000 but I know that if a client slips up I can sue their pants off.
     
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  3. jambox

    jambox Registered Member

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    The first thing i would say when thinking about pricing structure is to look at how many exact match searches their given keywords get every month. (So you can gauge how much business you can pull their way).

    Is this client going to be earning BUXXXX if they're ranking top for their given keywords? If so i say charge them accordingly. Think about what Pizza parlours would pay to be ranking top for Geo-keywords all over the city. I know it's nearly impossible to determine how much profit you will be directly gaining them but you can get a ballpark. I would suggest not charging anything less than £2,000 if you're to make a decent profit.

    Another way you could determine the price is by looking at the top results for their given keywords, the higher their authority/profile, the higher you should charge. You could even create a difficulty structure for yourself e.g 1-10.

    Payments:
    It's easier for the client to pay you on a month to month basis as they can see their results before investing thousands of pounds.
    I know i might be stating the obvious but you need to write up a contract binding the client to pay you for works you have done. there are plenty of contract templates all over BHW that you can use as a starting point

    Hope this helps
     
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  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I think he's talking about web design and seo all-in-one, so it should be more expensive than just seo but the seo part should be between $400 and $700 a month based on my experience.
     
  5. cloudy

    cloudy Registered Member

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    Thanks for the long reply man, really has helped me out!
    Do you have any recommended documents for an SEO contract what you feel are awesome and great to use? :)

    I was thinking about getting a lawyer, but i just did'nt know where to start for example does the lawyer need to be well up on SEO? i guessing no but you never know.....:confused::confused:...... i like your 10% sign up fee i might be using that one! ;) any other tips what you would like to share please post! :D
     
  6. orzyman

    orzyman Senior Member

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    i don't know about this one but i think it will be better to stay here and listen to what others say here and know what i will do if i start my own biz
     
  7. vegas23

    vegas23 Regular Member

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    Search for Taktical's thread on this...think it is somewhere in Offline Marketing, he links to his documents which may not be lawyered-up but should be adequate for most people.
     
  8. cloudy

    cloudy Registered Member

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    I tried searching for tit... couldn't find anything :(
    Would you mind linking to them in your reply :)

    Cheers
     
  9. Domenico

    Domenico Newbie

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    this is good; but I guess paying up front for the new users is not expected, it may loos clients.
     
  10. cloudy

    cloudy Registered Member

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    Yeah, thats why im trying to see if anybody here has any methods of a mothly payment structure or contract what trys the clinet down