Ever did something stupid in IM that you had to facepalm yourself? Share! I was new to IM and I was doing keyword research. I found a keyword that had around 20k local searches. I checked domain and availability and what do you know! EMD is available and it's a dot com! So I quickly snatched it up, put in a CB product and made a mental list of the things that I'm going to buy with my earnings. So here we go. Weeks went by and I'm only seeing a slow trickle of traffic for that keyword. While browsing around BHW, I found out what's wrong. I didn't choose "Exact" match. When I checked, there are only 73 local searches a month.