Your Checklist to Success: Building Time Proof PBN

KHer0

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With Google updates every 1 - 2 months, and Serps not making sense anymore. PBN remain the bulletproof way to maintain your ranking. In 2009 - 2012 era, the main fight was about Spamming tools (Xrummer --> Senuke --> Scrapebox --> GSA ) and Spun Content.

Now, the fight has evolved into PBN, which looks like its google main focus nowdays. This is not a spoon feed article as there are many posts in BHW discussing every part of it in depth. Search Button is your best friend.

This is more of a concise checklist to keep you on Track..and I have to say its impossible to keep up with every point, but its something to always look for. So, without any further delay, here it is:-

High level points for Success
  • Have variance in all the below so that there's no copy pasted PBNs
  • Have variance in all the below so that there's no copy pasted PBNs
  • Have variance in all the below so that there's no copy pasted PBNs
  • Break the rules here and there to create variety
Pitfalls
  • Risk of 3rd parties reporting us to Google
  • Using any single thing ( e.g wordpress, IP, having twitter feed - anything) too much forms a pattern that can be spotted across PBNs
  • Domains bought from only a few registrars
  • Domains registered in short timescale of each other
  • IP addresses & hosting
    • trustworthy host
    • different data centres as well as IPs
    • DNS zones aren't different enough
  • Needs traffic to PBNs
  • Clients who are outranking reputable search results/ companies, making our client look unnatural in SERPs is a giveaway
  • PBN is only source of links to client /makes up a large % of links
  • Previous domain owner still active and wants their domain back
  • Reinclusion Requests in web master tools upon adding /removing PBN links (need to wait 3 - 6 months)
  • Stay clear of other PBNs so we don't tie our networks together
  • Using the same AdSense account
  • Using our Gmail addresses for anything related to PBNs
  • Using the same Analytics account
  • Using the same Google Webmaster Tools account.
The PBN archetype to avoid
  • 10 posts on the homepage
  • 1 or more links in each post
  • Full content posts on the homepage versus excerpts.
  • No internal linking outside of the navigation menu and maybe a "Recent Posts" type widget.
Guide to finding domains
  • Buy old domain based on the following (fresh and historic indexes):
    • DA – Domain Authority by Moz.com
    • PA – Page Authority by Moz.com
    • TF – Trust Flow by Majestic.com
    • CF – Citation Flow by Majestic.com
    • Referring Domains
    • Backlinks
    • Anchor Text
    • Topics
    • Inbound Link Types
    • Diverse profile of
      • TLDs
      • registrar
      • Whois details and privacy
      • Resurrected, new& established domains
  • indexed check with google
  • Spam Checks (to ensure that domain is clean)
Hosting PBN
  • Block ahrefs, Maj, semrush, majestic, moz etc bots from crawling to limit chances of discovery. (not on all PBN sites)
  • Diverse profile of
    • host
    • IPs (class C variation isn't enough)
  • CloudFlare to help PBNs blend in (not on all)
Deploying and Maintaining PBN
  • Scrape backlink urls to deep PBN URLS and mimic / 301 URLs
  • Post varying size articles relevant to topics on backlink urls
  • Site wide
    • schema markups
    • reviews
    • Diverse backlink profile
    • Needs Traffic
    • Diverse site designs
    • Diverse site tech (30% wordpress is fine)
    • Unique images
    • Unique content
    • Variety of authors
  • Pages
    • Home, Disclaimer/TOS/Privacy, About and Contact
    • Optional Pages
      • FAQ (questions and answers for your industry or niche)
      • Events (for example a restaurant can have a page with upcoming events)
      • Start Here (explain what your site is all about and have some useful links and pages)
      • Our friends/Recommended services
      • Case Studies (It can also contain links to your money sites)
      • Coming soon ( software, event or something similar)
      • Waiting List Page
      • Advertise page (magazines or blogs)
      • Write for us (for blogs)
      • Affiliates Page (for business sites)
  • Ongoing Content Strategy
    • Posts
      • 1-2 articles per month
      • 700-2500 word posts
      • pepper articles to distinguish from sibling posts, such as videos, more / less images, more/ less text
      • Filler posts without links
  • Social Media
    • varied social footprints per PBN from some of: -Facebook -Twitter -Pinterest -Instagram -Youtube -Tumblr
    • content shares
Information Sources
*Copied from Reddit and all thanks to the original writer
 
Great share @KHer0

PBN is not the best link you can get, but the most effective one definitely.

The best setup one, of course.
 
I do believe google can shut down all pbns for good if it really wanted. Just stop retaining link juice if the domain drops of if it expires and drastically changes nameservers, registrar info and content.

With enough historical data of a website, it's a no brainier to know when a site has changed hands.
 
I do believe google can shut down all pbns for good if it really wanted. Just stop retaining link juice if the domain drops of if it expires and drastically changes nameservers, registrar info and content.

With enough historical data of a website, it's a no brainier to know when a site has changed hands.

People change their hosting all the time. People sell their website and domain flipping is a very lucrative business. This is easily than done, basically, there is a golden rule " Don't ruin good people experience to fight the bad ones" .. If there are good uses and bad uses, then you CAN'T shut it down to prevent bad uses

Great share @KHer0

PBN is not the best link you can get, but the most effective one definitely.

The best setup one, of course.

For : Cost + Control + Relevance + Availabilty = PBN Hands Down

For Power + Risk Free = Niche Edits would be the best..
 
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People change their hosting all the time. People sell their website and domain flipping is a very lucrative business. This is easily than done, basically, there is a golden rule " Don't ruin good people experience to fight the bad ones" .. If there are good uses and bad uses, then you CAN'T shut it down to prevent bad uses

You're right, it's easier said than done. But when a domain has expired AND suddenly gets registered again with different contact information AND different servers AND different content, it's pretty obvious the domain hosts a new, different site after the previous owner abandoned it. Google could better fight pbns if it really wanted to, IMO.
 
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