Hopefully, better than Google
Why do you honestly think Google is bad?
Lets look at this guy in the video and lets assume he goes on to create a competitive product for Google. He captures more and more markets share which means he will need more servers.
Those servers won't pay for themselves so he will need venture capital. Venture capitalists like to see returns, so this new company is going to need revenue. Revenue streams mean ads on the main product page, which being a search engine, means search engine results. Advertisers require value for money to keep paying, so this means displaying results in prime realestate.
So are they going to be any 'better' than Google by providing more organic search results space? No.
Now as they spider more of the web and get really good at providing users with what they want to see, then everyone will want to rank first. Are they going to be any 'better' than Google by letting you rank at the top of the search results? No. Only 1 person wins that game. 1000 others are left yelling 'class action!!!!' because they are not coming first.
Next, black hatters will start hitting the engine trying to game it. More people are using this engine which means spending more time trying to rank in it. Crap starts rising to the top instead of quality pages. Will Google be any 'better' at keeping a clean results page? Perhaps - they might have penguin style filters in from day 1. And if they did not, then at some stage they will have to clean their db. If they don't, their clients stop using their services. And their clients are their searchers - everyone else comes second. After all, no searchers, no search engine.
Now for anyone who says ... Google screwed me over ... my response is "What a load of bullshit". They are not bitching because they got screwed over, they are bitching because they got caught.
When I see a comment such as 'better than Google', I can only interpret it as "I hope they are dumn enough to rank me first so I can make money but smart enough to build a better search engine than anyone else". Isn't that a contradiction though?