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Yoast Plugin SEO no need keywords?

Discussion in 'White Hat SEO' started by ViridWeb, Jul 16, 2017.

  1. ViridWeb

    ViridWeb Jr. VIP Jr. VIP

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    Hello guys,
    Recently we move our website from HTML to wordpress..
    So for SEO we bought Yoast Premium plugin..
    And we hire a freelancer from Freelancer _com
    And I already paid the full money to him on Freelancer..

    He ask me keywords and other things and we provided. But later he said that SEO work is done so I check the pages..

    I saw he/she just edit the title and put 1/2 keywords on the title but not in the keyword section of that page's yoast keywords section..

    When I ask him about other keywords and other things he said that now google change the rule and use too much keywords no longer needed.
    Only title will increase the rank on google..

    He said SEO is done and now I need to create backlings by posting and regular update from social sites like Facebook, Twitter, Linkedin etc.

    And He said if we use too 4/5 keywords then it may down the rank.

    So guys what do you thing about this issue?

    Is he right? or He just con me?

    Please post your reply..

    Best Regards,
     
  2. ThatSEO

    ThatSEO Jr. VIP Jr. VIP

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    Google and bing stopped using keyword meta tag years ago.

    He's right. A quick google would have told you that
     
  3. MatthewGraham

    MatthewGraham Regular Member

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    Did you ask him to make pages for each individual keyword? Or you wanted him to do multiple keywords per page?

    There are other onpage factors besides just the title tag that affect rank. He is right that the title tag is one of the main factors. Main three are:
    • URL (website.com/category/my-keyword-here.html
    • <title>Title Tag</title>
    • Main Headers (generally H1, H2, etc.)
    While that is true, the actual other content on the page definitely does impact SERP rankings.

    >Implying SEO is ever done.

    Ideally, you should constantly review old pages, try changing the content around, A/B test to get the best results, and so on. But of course that takes time and may be outside of the scope of his contract with you.

    For anything besides the easiest keywords, he's right that you also need off-page optimization (like backlinking, etc). You should of course keep in mind that without good onpage SEO, offpage SEO can be a waste of time. (Also, without good keyword research, onpage SEO is a waste of time).

    He's right that Google has been getting increasingly better at using Latent Semantic Indexing (LSI) to determine the meaning of content.

    He is also right that keyword stuffing is a thing. Too many keywords can hurt a page's rankings. Although that is a generalization. You can definitely optimize a page for more than one keyword, though. Usually something like:
    • Buy Blue Widgets (in title and URL)
      • how to buy blue widgets (used in the text of the page)
      • purchase blue widgets (used in the text of the page)
      • buy dark blue widgets (used in the text of the page)
      • buy a blue widget online (used in the text of the page)
    With a more general keyword / main keyword in the title and URL and then some variations/longtails in the body. If they fit naturally and logically, you can definitely optimize for multiple. Consider looking into keyword density.

    Sort of. Maybe. In some ways. Hard to tell without knowing the whole story / seeing the work.

    When buying SEO services from freelancer websites, the most common reason for bad work is incompetence, not malice. I have definitely hired people for services where shoddy work was done, but it's not that they tried to scam you, they just don't have the skill and/or knowledge to do a good job.

    Not that he necessarily did bad work. Again, it's hard to tell without knowing the whole story / seeing the actual work.

    EDIT: Missed this part

    Yoast KW section (meta tags) does nothing or at best it does basically nothing. The meta "keywords" tag does nothing. It's only real use is so that you can use it as a reference to see what terms you're going for. Besides that, don't worry about it.

    Not super familiar with Yoast specifically, so maybe it also does something besides insert meta tags. But whatever it does, it's probably mostly worthless.
     
    Last edited: Jul 16, 2017
  4. Biycchu

    Biycchu Newbie

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    Masters I Have a question about yoast. Please reply...
    Example:
    My post title is: How To Install Wordpress In Cpanel
    Then what i will write in focous keyword ?
     
  5. MatthewGraham

    MatthewGraham Regular Member

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    Are you trying to rank for the term "How To Install Wordpress In Cpanel"? Then you'd probably want to put "How To Install Wordpress In Cpanel" into that field. From the Yoast official documentation:

    The focus keyword is the keyword that you want your page to rank for, so when people search for that keyword, they’ll find you. In Yoast SEO it has its own input field. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword.

    https://yoast.com/focus-keyword/

    But, if that's the keyword you're going for, you might want to reconsider. You would have to outrank:
    • Official Wordpress documenation that targets that exact term
    • Official cPanel documentation that targets that exact term
    • Documentation on like fifty different domain registrars that targets that exact term
    • Documenation on like fifty different websites that sell webhosting that targets that exact term
    • A ton of miscellaneous other people going for that exact term
     
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  6. ViridWeb

    ViridWeb Jr. VIP Jr. VIP

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    Bro please don't hijack other's thread. If you need help then start your own thread..
     
  7. ViridWeb

    ViridWeb Jr. VIP Jr. VIP

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    It's a live website so all pages are already created by me. So I told him to configure SEO currectly which improve rank and gave him multiple keywords per pages...

    So basically it's a on page SEO and he said it's done from his side. And he said for offpage seo I need to keep update on social and blogs..
     
  8. MatthewGraham

    MatthewGraham Regular Member

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    If you want to have multiple keywords per page but he won't do that, you could:
    • Have him create a page for each individual keyword instead
    • Group relevant keywords and tell him to include them in the page as described under the "Buy Blue Widgets" example in my earlier post then tell him to include them in the content. You might have to add more content if it's too small of a page to naturally fit in that many keywords.
    It's very hard to effectively hire for SEO or to manage SEO projects and SEO contractors until you have a strong understanding how SEO works. Seems like you have a basic grasp of how SEO works, which is good. If you want to manage this project well, it would benefit you to do a lot more reading. Anyway, these are my recommended starting places for SEO reading:
    https://www.blackhatworld.com/seo/b...pts-from-our-internal-marketing-guide.953359/

    Lots of links to detailed guides and so on.

    It would really benefit you to do a lot more reading/studying before hiring others to work for you. Would also recommend doing SEO projects yourself until you start getting good results. Until you have experience successfully running/managing your own projects personally, it will be very difficult to hire others to do SEO for you. There are a lot of inexperienced "SEO experts", scammers, and other poor quality workers. Without the experience/knowledge to run a project on your own, it is likely that you'll lose a lot of money.
     
  9. ViridWeb

    ViridWeb Jr. VIP Jr. VIP

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    So basically he did the right thing which I pay for and not con me am I right?
     
  10. MatthewGraham

    MatthewGraham Regular Member

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    He probably did honest work. Whether it was good quality work, I have no idea. I don't know enough about your situation.

    It's probably fine.
     
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  11. ThatSEO

    ThatSEO Jr. VIP Jr. VIP

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    Matthew has said some good stuff and I've also answered your question

    The question, basically is if search engines use the keyword tag for rankings. We replied with no and a quick google will verify.

    Sounds like you're picking any reason in the hope to get a freebie?

    We're answering blind but from what you've said, he's done the audit and tweaks. Most people who do SEO will do nearly different work.

    Just pay the guy
     
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  12. MatthewGraham

    MatthewGraham Regular Member

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    Definitely agree with this. When you are the business owner or the person making the hire, especially if you're hiring freelancers/contractors or employees (rather than a company), you should feel responsible to pay for work, even when it's not perfect.

    Want perfect work? Make better hiring decisions. Get better at managing your projects.

    Not sure how to make better hiring decisions or how to more effectively manage SEO projects? Learn more about SEO.
     
  13. lancis

    lancis Elite Member

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    He didn't con you. The guy acted in the limits of the environment you provided.
    Premium or not Yoast SEO doesn't cover all the nuances of On-Page SEO.

    Get your inspiration here: https://wordpress.org/plugins/tags/pagespeed/
     
  14. ViridWeb

    ViridWeb Jr. VIP Jr. VIP

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    Chill bro.. As I said I already pay him on time.. I just asking suggestion from you guys as I don't know much more about SEO..