Hey All, The other main EMD thread looks to have gone rather off-topic. I thought it might be beneficial to just pool data into one place and see if a trend emerges, rather than having (another) discussion/bitching/whinging thread about how our lives are over. What I've noticed at this stage, is that it's pretty inconsistent - similar to the discrepancies Penguin had in the early days. e.g. it almost seems that my sites were penalised, not just "re-ranked" according to an algo change Domain 1: kw1-kw2-kw3.com.au Previous Rank: 11 New Rank: oblivion Content Quality: hand written, good quality, small site Link Building: diverse anchor text, nothing sus AdSense: no GA: no WMT: no Domain 2: kw1kw2.net Previous Rank: 3 New Rank: oblivion Content Quality: cheap crappy stuff Link Building: Next to none AdSense: yes GA: yes WMT: no Domain 3: [word]kw1kw2.com.au (not EMD exactly, actually a biz name) Previous Rank: Top 10s New Rank: oblivion Content Quality: high quality (actual biz) Link Building: next to none AdSense: no GA: yes WMT: yes Domain 4: kw1kw2kw3kw4.com.au Previous Rank: 2 New Rank: oblivion Content Quality: a one pager, but hand written content Link Building: balanced, nothing new in recent months AdSense: no GA: yes WMT: yes I honestly believe things will settle down in the coming weeks, and there's not actually a penalty being applied. But for now, it might be beneficial to share some insights for the analytical ones amongst us.