Ok, so I have a strange observation. Maybe people with better brains than me here can figure out how to make use of this, and share here. Or it may be junk info, of no use to anyone!!!! Here's my story.... A few weeks ago I did a Scrapebox blast to one of my sites, using the anchor text "XXXXX Lover", where XXXXX is the product, and also my domain name. These are virtually the only links to the site. Didn't spin the anchor text as an experiment. Today, I've done a Yahoo search for XXXX and I'm top. Fine. But the odd thing is that the page title is showing as "XXXXX Lover" NOT the actual title of the page (which is something like "All the reviews of XXXX you'll ever need"). So, is that useful/interesting info. Is Yahoo telling you what it thinks the page is about, rather than what the webmaster says it's about? Has it leapfrogged Google by not just showing the results that are relevant based on links, but displaying them in a way which shows their perceived relevance of others. Most importantly, how can we use this to best advantage? Or am I reading too much into this?