So I decided to help my friend who owns an ecig store in charlotte , nc to do seo for him. He wants to rank for the words vape store charlotte , vapor store charlotte , vapor stores charlotte , ecig store charlotte , e cig store charlotte . As you can see for the most part the keywords are relatively the same. So does it make sense to create a page for each of these keywords and create a different article on each page? Or would I be penalized for this due to Penguin or something ( I admit.. i know nothing about that stuff).. Or would creating just one page that said " vapor stores charlotte" rank for the word vapor store charlotte also? I hope this makes sense. Any help would be appreciated. Thanks again and sorry for such a noob question.