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would art sell?

Discussion in 'BlackHat Lounge' started by prolamer, Sep 12, 2013.

  1. prolamer

    prolamer Newbie

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    do you guys think that through good marketing, local searches and niche-targeting and such, you could sell art for a profit?
    this was just an idea that popped in my head over lunch:
    I know a bunch of artsy people that would love to paint, from 'just for fun' to 'for gas money' prices; I was thinking that, if I'd be to create a smashing gallery-like website, professional portfolio sh*t for each artist, and put it live, maybe just on local searches to begin with, and make them overpriced as he*l, I would be able to create a 'pro' image of those works, in the mind of a prospect buyer, and inspire more trust than the usual discount websites?

    I need a second opinion ... and another sandwich
     
  2. mrjdef

    mrjdef BANNED BANNED

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    I believe that will work.If you are very good at it you will have great success. good luck with it.
     
  3. Riders On The Storm

    Riders On The Storm Senior Member

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    Definitely. However you need to get the correct target.
     
  4. UrsuAke

    UrsuAke Power Member

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    Art is not a necessary item, it's a luxury item. Therefore it's set as a secondary goal, or at the back of the list for most people.

    Art is desired when the current (impressionism when it comes to paintings, steampunk to sculptures, etc.) or artist that made it is desired (Picasso, Warhol, Dali, etc.). Due to the fact that I don't think you have access to famous artists or famous works of art, you'll rely solely on exploiting hot or popular currents.

    Your best bet is to:
    1) Get to know the art world and find the hot/trending currents as of now
    2) Follow the trendsetters in art (people, magazines, house design magazines even) and follow them closely for they are the make and break of this niche. For example, if they say steampunk's cool, everyone will go after steampunk inspired art, no matter the artist that made it.
    3) Get artists that create works of art (paintings, sculptures, furniture, bla bla) inspired or in the bounds of hot currents and make sure the price is low and the quality high (in the art world that's easy, there are thousands of unknown geniuses out there, hell Van Gogh got famous after he died).
    4) Speak mostly to the women. They will be the core of your buyer list. Men are not interested that much in art. Go for demographics of 22-40 and locations such as big posh cities where new age art is valued and desired (NY, Philly, San Francisco, London UK, Paris France, Berlin, Etc.)

    Hope you make it :)

    Cheers.
     
    • Thanks Thanks x 2
  5. mrjdef

    mrjdef BANNED BANNED

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    You got right UrsuAke! very good advice.
     
  6. Roshaen

    Roshaen Elite Member

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    You Can sell anything if you're good at it,there are few people around In India that have sold Taj Mahal manier times so we can definitely sell art if its done in a better manner and you have the art to convince and make deals.
     
  7. virtual.indiano

    virtual.indiano Regular Member

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    I don't agree that women are buyers of art compared to men. I had an art website many years back which took new artist and sold their artwork to corporate companies for their lobbies, hotels for their reception and business centers, city fairs where they hold exhibitions. Mostly you will need a solid artist who knows more than just painting. If you can find it then make a digital portfolio and start sending them to companies. During Christmas or any other major vacation you will see spike in your sales.

    Ps: Do not try to sell replicas because you will get into a lot of trouble later.
     
  8. christianbed

    christianbed Jr. VIP Jr. VIP Premium Member

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    This guy is on point. I used to work for an art dealer years ago. The key to a successful art dealership, in my opinion is this:
    1. Brick and mortar store in an upper-middle class neighborhood. Find something in the transitional zone between the nice area and the bad area though...keeps costs down while still allowing you to have a toe in the right neighborhood.
    2. Hire immigrant workers to do the framing and matting (not rocket science, but it has to be done properly).
    3. Hire a more educated person to supervise and do QC...use them as a logistics guy for the next step.
    4. Buy a small box truck to load the artwork into and have guy from #3 drive it to art shows that you pay to host in hotel ballrooms around the country.
    5. Just try to find signed prints by artists like: Peter Max, Dali, Boulanger, etc. Maybe a few recast sculptures by Erte and the like.
    6. Charge an absolute fortune for these works.
    7. Profit

    I'm leaving out some steps: nice frames, smart presentation, wear italian fashion (no fake stuff), be a bit eccentric, talk about how well you know the artists, etc.

    You REALLY need to know what you're talking about. The kind of people who buy art like this are socially ambitious..they want to brag about their artwork with their friends (they are not multi-millionaires who buy at Sothebys), so signed prints, not originals, are the ticket. Oh, another thing that sells are animated cells from Disney artists.

    If you want to do retail: move to a place like Palm Beach, Martha's Vineyard, the Hamptons, or Newport, and carry original french impressionists...be prepared to acquire pieces at $2,000 and up. You have to have some social polish to carry this off as well...credentials, be a friend of a powerful family in the area, or lay claim to some sort of respectable peerage (are you Katherine Hepburn's great nephew? You're in!).

    But seriously, get to know the artists, make contact with their agents, obtain prints, frame them like a boss, send out 'invite only' cards to people from the best neighborhoods in the country to attend your sale at the Hilton Hotel ballroom, and you've got it. I would estimate startup costs of $100k to do it on a shoestring. The most popular for bread and butter sales are WW2 era...Dada and Surrealist guys: Ernst, Duchamp, Dali, etc sell well.
     
  9. prolamer

    prolamer Newbie

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    ok, I think this thread has gone out of hand, at least a bit ...
    this thing for me was just an idea I literally had over lunch, talking to a buddy of mine. The people I called artsy, are some old highschool friends that went to art school before or after highschool and that make rather nice paintings/drawings/the like

    this was in no way taken to the point where I would get all the details down on a piece of paper and get 100k invested in...
    dudes, you're freakin' geniuses sometimes, that's why I'll stick around!
     
  10. christianbed

    christianbed Jr. VIP Jr. VIP Premium Member

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    Yes, but after you start making some good money in IM, you might want to do something like this. Either way, this little guide is now here for anybody to find who has a similar question.
     
  11. oxonbeef

    oxonbeef BANNED BANNED

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    Create the demand and the buyers will come.
     
  12. Riders On The Storm

    Riders On The Storm Senior Member

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    right said
     
  13. Duffers5000

    Duffers5000 Elite Member

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    You are forgetting the most important factor here.....The product.. Contrary to popular belief the average art buyer wont pay thousands for old rope. I know a couple of art buyers and they only buy art with good provenance, a good backstory an understanding of the artists background and appreciation of what they are trying to acheive(and most importantly knowing who is also buying their work).

    Artists that paint for fun or small change are in the restaurant/pub hanging department selling watercolours for £40 and oils for £70, Barely recouping the cost of their materials.

    You are in Grenoble ? Perfume country...Maybe you could work on a touristy themed web gallery of "Local" artisans etc.
     
  14. prolamer

    prolamer Newbie

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    yeah I live here; I was thinking about something similar, but yeah, I didnt think about all of the details ... tourism-targeting wouldn't be a bad idea, I guess.
    thanks for your ideas, guys!