Are apartment complexes and condominiums willing to pay for ORM? There are literally 100+ apartment complexes in my surrounding area that have >3 star reviews. The people leaving reviews are all also angry, telling of how crappy the place is. I know that you can sell ORM to any business in theory. If you can sell ORM to hotels, surely you can sell it to a place that are essentially renting long term hotels. Do you think these apartment complexes really care about their online reputation?