Okay, so I own an arcade site and I'm starting to rank for some lucrative keywords. There is a few problems though: The New release of a script I use makes the game urls a bit more SEO friendly It would require a fresh install according to the owner of the script (meaning start the site from scratch) I would have to put in a TON of work to reupload & re-rank all of the games. I have a few questions on what I should do: Should I bite the bullet for the easier SEO aspects of the new release? Is there anyway to set up 301 redirects from the old urls that were climbing the serps via the htaccess? What do you think I should do? The problem is just I know if I wait for about a month or two of grinding out more SEO I should be earning about 800 bucks from this site a month.