will they fuck my ass?

I'd find revenge even more pointless as it would create an online blood feud, which is just ridicoulous. Your competitor could be your neighbour on the corner, but he can be a bastard online. Them Worlds suckz.

yep. I am always rational and dont take things personally. But there are a lot of people out there who are driven by their own negative emotions and wish for revenge. They want to destroy you even if they know that you will hit back hard. Makes no sense but a lot of people are like this
 
just use his sites links on ur pbn for a couple of weeks

LOL! Yes that'd be good. Unless he is a MASTER Hannibal Lecter manipulator and figured if he sent that message you would swap your links to his and rank him as a result.
 
What i would suggest you is to be sure who sent you the email.

Here is what I would do : answer to his email saying something like "And what about this ?" with a link that does not really exist (such as www.mywebsite/anonymous.html)

Then check in your logs which IP did visit this webpage.

If you are lucky he did not use a proxy/VPN. Then you can try to locate the IP. If this IP is in the same place that your competitor, now you know who did this...
 
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