Will "SERVER LOCATION" affect SERP ranking?

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creativepotion

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Looking to expand my network and am in the process of getting new hosting for my MNS.
Just curious if the 'location of my server' has anything to do with SERP / rankings.

For example, if I want to rank in Google.de, should I get hosting from a German Company with servers located in Germany? (based on IP address).
Thanks.
 
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yes it does, I had a german site on gosthator after I changed to a german provider I gained a lot of rankings, so a German IP is important
 
Yes it does. For local seo - use a local hosting provider.
 
So you don't get the wrong impression, local is fine at the continental level. So if you're in NA, then either USA or Canada hosting will do. UK, France etc is fine with any provider in Western Europe. With Australia, I've not noticed a big difference between hosting there and the USA.

Just don't host your french website on USA servers if you're trying to compete with local listings.
 
Zapdos said:
So you don't get the wrong impression, local is fine at the continental level. So if you're in NA, then either USA or Canada hosting will do. UK, France etc is fine with any provider in Western Europe. With Australia, I've not noticed a big difference between hosting there and the USA.

Just don't host your french website on USA servers if you're trying to compete with local listings.
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Thanks for the info. I am glad you brought this up.
I was actually looking to work on another campaign that focuses on Google.ca

You mentioned about continental level, even tho i think what you said makes sense, but i was also thinking if Google treats USA and Canada the same (in some aspects),
why would they do Google.com and Google.ca? Perhaps they look at it differently afterall?

At the same time, I dont think there are too many Canadian host out there?
 
creativepotion said:
Thanks for the info. I am glad you brought this up.
I was actually looking to work on another campaign that focuses on Google.ca

You mentioned about continental level, even tho i think what you said makes sense, but i was also thinking if Google treats USA and Canada the same (in some aspects),
why would they do Google.com and Google.ca? Perhaps they look at it differently afterall?

At the same time, I dont think there are too many Canadian host out there?
Click to expand...

Google owns Google.ca so that way no one else (non-google) takes it. It also allows them to do geotargetting easier.
 
Cant you just set up webmaster tools, and geo locate your website? Will hosting IP still mater?
 
Bruut said:
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To be frank, as much as I respect his words. I think most of his talks are all about 'what he WANTS us to do' and not how Google algorithm works (in some aspects).
 
Last edited by a moderator:
I was thinking of hetzner in Germany for hosting some of my sites -- they are 70% cheaper than what I have (dedicated), but have been thinking about the ip issue...
 
Yes, Despite arguing against server location much in the past. I can verify from recent projects that it makes a difference. I recently built sites in Ireland on an Irish server and New Zealand on an Auckland server......anyway Im too thick to explain the mechanics of how it works...but it works
 
I just wanted to give my quick input into this great, thread I can also state that I have found that using a local (country based)
server makes a HUGE difference in the SERPs. So does using a local domain name (this is a duh statement but I see it asked regularly).
 
aakon7 said:
I just wanted to give my quick input into this great, thread I can also state that I have found that using a local (country based)
server makes a HUGE difference in the SERPs. So does using a local domain name (this is a duh statement but I see it asked regularly).
Click to expand...

what do you mean by "local domain" - do you mean a domain with the locality in the actual domain name, or do you mean the TLD from the country (i.e. ".CA" for canada)
 
Better ranking in UK for example is with .co.uk domain ale uk hosting. Google mix local companies from city where is search query on first page (not only on maps)
 
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