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Will "SERVER LOCATION" affect SERP ranking?

Discussion in 'Black Hat SEO' started by creativepotion, Nov 8, 2012.

  1. creativepotion

    creativepotion Regular Member

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    Looking to expand my network and am in the process of getting new hosting for my MNS.
    Just curious if the 'location of my server' has anything to do with SERP / rankings.

    For example, if I want to rank in Google.de, should I get hosting from a German Company with servers located in Germany? (based on IP address).
    Thanks.
     
  2. gsy159

    gsy159 Power Member

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    yes it does, I had a german site on gosthator after I changed to a german provider I gained a lot of rankings, so a German IP is important
     
  3. mnasr24

    mnasr24 Registered Member

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    Yes it does. For local seo - use a local hosting provider.
     
  4. Zapdos

    Zapdos Power Member

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    Location:
    Eastern North Carolina
    So you don't get the wrong impression, local is fine at the continental level. So if you're in NA, then either USA or Canada hosting will do. UK, France etc is fine with any provider in Western Europe. With Australia, I've not noticed a big difference between hosting there and the USA.

    Just don't host your french website on USA servers if you're trying to compete with local listings.
     
  5. creativepotion

    creativepotion Regular Member

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    Thanks for the info. I am glad you brought this up.
    I was actually looking to work on another campaign that focuses on Google.ca

    You mentioned about continental level, even tho i think what you said makes sense, but i was also thinking if Google treats USA and Canada the same (in some aspects),
    why would they do Google.com and Google.ca? Perhaps they look at it differently afterall?

    At the same time, I dont think there are too many Canadian host out there?
     
  6. Zapdos

    Zapdos Power Member

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    Google owns Google.ca so that way no one else (non-google) takes it. It also allows them to do geotargetting easier.
     
  7. Bruut

    Bruut Regular Member

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    Cant you just set up webmaster tools, and geo locate your website? Will hosting IP still mater?
     
  8. Bruut

    Bruut Regular Member

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    Last edited by a moderator: May 18, 2016
  9. creativepotion

    creativepotion Regular Member

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    To be frank, as much as I respect his words. I think most of his talks are all about 'what he WANTS us to do' and not how Google algorithm works (in some aspects).
     
    Last edited by a moderator: May 18, 2016
  10. blackieman

    blackieman Power Member

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    I was thinking of hetzner in Germany for hosting some of my sites -- they are 70% cheaper than what I have (dedicated), but have been thinking about the ip issue...
     
  11. Duffers5000

    Duffers5000 Elite Member

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    Yes, Despite arguing against server location much in the past. I can verify from recent projects that it makes a difference. I recently built sites in Ireland on an Irish server and New Zealand on an Auckland server......anyway Im too thick to explain the mechanics of how it works...but it works
     
  12. aakon7

    aakon7 Regular Member

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    Occupation:
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    I just wanted to give my quick input into this great, thread I can also state that I have found that using a local (country based)
    server makes a HUGE difference in the SERPs. So does using a local domain name (this is a duh statement but I see it asked regularly).
     
  13. killcrush

    killcrush Newbie

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    what do you mean by "local domain" - do you mean a domain with the locality in the actual domain name, or do you mean the TLD from the country (i.e. ".CA" for canada)
     
  14. kominik

    kominik Registered Member

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    Better ranking in UK for example is with .co.uk domain ale uk hosting. Google mix local companies from city where is search query on first page (not only on maps)