My current URL is "http://abc.com/apple". I built some high PR backlinks to it. Now... i want to target the keyword "apple juice". Can I change my URL in wordpress to "http://abc.com/apple-juice"? OLD URL:http://abc.com/apple NEW URL: http://abc.com/apple-juice I tested it. The Old URL will not go to 404 and will redirect to the new URL automatically. Question: Will i lose the LINK JUICE from the backlinks I already built for the old URL? Will it take me backwards in the SERP? Thanks.