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Will changing a website's content affect it's SERPs?

Discussion in 'White Hat SEO' started by auxiliarus, Jun 23, 2016.

  1. auxiliarus

    auxiliarus Regular Member

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    Assuming all the on-page SEO stays the same, will it hit the SERPs in anyway?
     
  2. jollyman

    jollyman Elite Member

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    Of course, Google always loves new contents. Content is the main factor in SEO. So, you can expect a little bump in SERP. It is based on your site authority.
     
  3. vitarank

    vitarank Jr. VIP Jr. VIP

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    as long as the content is keyword focused and in line with your on page, you may have a bump on your ranks or a little fluctuation.
     
  4. niche racer

    niche racer Regular Member

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    No it won't affect the SERP. Making the new unique content will not make any problem in the SEO.
     
  5. Mr Wonderful

    Mr Wonderful Registered Member

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    Absolutely. Content may not be King but if you keep things updated Google will reward you for doing so.