Why traffic harder during the day and easier after 7 pm

Hi to all

i promote to search enginges,
and today harder but very harder last night i can send mimes links (arround 1,000) 2 times in less than 6 hours

now after 7 hours noway hard hard so best is to promote by night ????

thanks

I noticed this too, with adsense and CPA I make 90% of my money after 6pm cst.

I also noticed that with every program wed and thurs are my biggest days and sun & tues are my worst

thanks for infos onslaught82
ask my manager
here is the trouble Olynpic Games too shame on us aiaiaiai :-(

I've experienced this, too.

I believe it depends on the kind of offer you promote ( big ticket items, low ticket items, cpa, ppi,etc) and your target audience. Even though I've never done a poll or anything on this, I've always assumed high ticket items ( or "medium", in the $400-$500 range ) sell better at these hours because that's the time when people access the internet from home. With simple CPA offers, on the other hand, I've experienced much less variation, but there`s been a similar tendency, nonetheless. I guess the less "involved" the buyer is in the process, the least secure and comfortable he needs to be in orther to purchase. Free, impulse related items, seem to do better throught the day in my experience.

Days of the week, on the other hand, can be tricky. I've registered good sales on weekends for some products and none at all for others. On each case, however, the the good and bad days seem to remain the same for each individual product.

I guess the best you can do is check

thanks a lot for all infos IMATA
i go to lok seriously stats now

Yep. Most people work 9-5 and have to commute home, they tend to get on around 6-7pm, which definitely shows in Google Trends reports.

you beat me to it

Essential Clix said:

Yep. Most people work 9-5 and have to commute home, they tend to get on around 6-7pm, which definitely shows in Google Trends reports.

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As saturday's are better then sundays cause people many times have the sundays for spending with their families, goes to church etc while they on saturday's wash the car, relax and surf the net.

Still... Some differences I have noticed (at least for my market) is that Sunday's is better for traveling niches. It might be cause people have had the Saturday to discuss their weekations with their families and then they want to make reservations before Monday since many aren't allowed to surf the net for private matters from their work. ...just in case anyone want to jump on to a travel niche

I always thought it paralleled the eBay trend (more traffic on weekends, due to more people with available time to check out closing auctions). Also (depending on the itemS), people might browse a site by day just to shop, but may wait to purchase until the evening when someone else gets home to approve the buying decision.

My guess is that most people have day job, and thus aren't able to get on the internet during the day or don't do it in effort to remain productive.

How about selling physical stuff like tv or camera, and some expensive electronic goods, what is the best time to promote it? anyone have experience about that?

fortune yoko said:

How about selling physical stuff like tv or camera, and some expensive electronic goods, what is the best time to promote it? anyone have experience about that?

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Yep. You'll get clicks throught the day, but sales mainly at night. At least, that's my experience.

imata, based on your experience, can u tell me the time range that usually have good conversion for physical stuff and in what day of the week? (best selling times)

I'll try to cut my ads cost as lowest as possible. This month I didn't get any conversion at all !
Do u setting your campaign to whole country or just specific region ?

any suggestion guys????

fortune yoko said:

imata, based on your experience, can u tell me the time range that usually have good conversion for physical stuff and in what day of the week? (best selling times)

I'll try to cut my ads cost as lowest as possible. This month I didn't get any conversion at all !
Do u setting your campaign to whole country or just specific region ?

Click to expand...

Sorry fortune Yoko, just got back online.

Well, first of all, I'm not doing PPC right now. It's all organic and I'm not trying to get into local search or anything like that. Also, I probably can't be as accurate as you need for a PPC campaign with the time frame, since I don't need that kind of precission for SEO.

What I can tell you is this: I've been selling amongst other stuff some electronic products in the $300-$500 range using EPN for the past 4-5 months. I've recieved roughly 60%-80% of my traffic during the day, but
that represented at most 10% of the total sales volume. The rest came some time after 7 PM ET. I know this because in my country I'm a couple of hours ahead and that's my last check of the day, everyday. Sorry but I can't be more precise than that, since I'm not online at the time.

As I said before, days of the week can be rather tricky. Here's my experience, nonetheless, regarding conversions for this kind of products: Mondays usually suck big time for me.Tue-Thu are usually the best days. Fridays are a little low. Weekends have not been that good to me with this more expensive stuff, but I've noticed some sales for "related items" of lower value ( such as a case or bag for the device, etc ) particularly on Saturdays. Once again, I believe the best option you have with PPC is to invest a little time and/or money to know your stats first, and then go all the way.

I hope this helps. Wish you the best

blannyjeanna said:

Hi to all

i promote to search enginges,
and today harder but very harder last night i can send mimes links (arround 1,000) 2 times in less than 6 hours

now after 7 hours noway hard hard so best is to promote by night ????

thanks

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OK, is it possible that some of you guys could PLEASE bone up on your English skills so we can understand what the hell you are saying?

It is ridiculous to have to read something more than twice in order to try and decipher what you mean.

I mean seriously -- "now after 7 hours noway hard hard so best is to promote by night ????"

WTF??? C'mon!

I swear some of this stuff looks like you guys let a drunk rhesus monkey loose on your keyboard.

Just use an online translator if your English skills are poor.

people get off work and school by then

imata, based your explaination 90% of your sales volume from after 7 pm visitor, is it from the same visitor that came to your website during the day or from different visitor/new visitor?

I want to know because I do direct linking, I'm noob still learning making website. I really appreciate your explaination. Thx Imata!

fortune yoko said:

imata, based your explaination 90% of your sales volume from after 7 pm visitor, is it from the same visitor that came to your website during the day or from different visitor/new visitor?

I want to know because I do direct linking, I'm noob still learning making website. I really appreciate your explaination. Thx Imata!

Click to expand...

Don't really know, mate. My guess is that people come during the day while at work, during lunch or whatever, see what they're interested in and either buy later from home or make a bid for an auction that generally ends later, or sth.

The thing with EPN ( I'm using shoppingads, actually, since I've been rejected from EPN twice) is that you're not really in the selling business. You're in the cookie delivering business ( not talking about cookie stuffing here, just getting people to click on your link ). What I try to do is deliver my cookie to the right people ( who are likely to buy not necessarily THAT product but several other products at Ebay ) at the right time ( in my opinion, it's enough that they don't feel bothered by following our link at the time ) using SEO, web 2.0 stuff. You never know what people might end up buying at marketplaces like Amazon or Ebay ( particularly since the last one has quite a long cookie ).

In any case, I believe you can bypass the site making deal by just using a free blog with some stripped minima kind of layout. I haven't done any adwords for a looong time, but I believe you'll be ok as long as you follow some basic rules - just check with someone who knows about this stuff .

Hope this helps