Why those ugly landing pages?

Long form vs short salesletter has always been in debate.

Really depends on many vital factors including type of people, (demographics) the size of market, demand for product, traffic cost, competition, how hard or easy is the solution to get...

I totally agree with you OP, they are incredibly annoying. BS like this EVERY single word makes me want to stab the author in the face multiple times. But if it works, it works, I guess.

No need to be so rude and personal jurums. He asked a valid question and you attack him for having a genuine curiosity.

The Long Form has it's benefits, which can be highlighted in this interesting article: http://www.conversion-rate-experts.com/seomoz-case-study/

At the same time... it pays to hire a quality designer with UI experience.

With web companies offering cheap landing pages. i would think the only reason they don't spend $50-100 bucks would be they are not making the money to reinvest into there venture. That would be how i look at it as a consumer, and i more than likely would not buy from them because of it. Just my 2 cents

DebtFreeMe said:

White**********,

As I was reading down the posts I was thinking the same thing. I personally like getting information from video rather than having to read, I read all day long on the internet, so sell to me in person through video. This is especially true of sales copy... I like sales copy to support the video, not the other way around...

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i dont like watching vids, i read.

we have seen 100s of sales pages, we r talking about internet noobs and what they prefer.

While I first thought that a "good" design should be able to sell better I changed my opinion. First, those LP are tested. Come on, it's not that those people aren't making money and can't afford designers to come up with some fancy shit. Even the hot sellers, with products/services that cost several thousand (ever seen stuff from stompernet etc, where you have to spent a few thousand $ ?) use those ugly LP! Many of those hotselling LP spend a lot of money for experts, they hire the best copywriter they can get for their cash to build them one of those ugly LP!!
While my own designers heart cries out loud my brain tells me to go with those LP, and I will do so, because I want to make money, and that's obviously the way to do it.

As to why you don't see those LP in other languages like german etc? Well, I can answer for Germans only, I believe that both the marketer and the customer there are kind of arrogant. The marketer want to be "better" then his US counterpart and provide a pretty solution (page), and the customer thinks he deserves the extra amount of work that is put in a fancy page when he/she shops around. But I'm sure that they will also fall for the "ugly" LP, prove of it for me are offline stores like ALDI - while premium stores are nice and everybody wants to be seen in them ALD sells a lot more and the owners are immensly rich. ALDI looks ugly and cheap (while in fact the interior is pretty expensive!), so everybody thinks that the products there are cheap, and they go and buy! That's the trick, and I think it's the same with those LP, if they look fancy and perfectly designed nobody believes they get a good price there, everything is perceived as being expensive.

I thought about these ugly LPs too... But they are wide used, so... Maybe they really bring sales?)

P.S. Russians use such LPs too

The people who are saying 'nobody give a f***' about design are all spewing bollocks, design is a major deciding factor on whether somebody pulls their credit card out of their pocket to give you their hard earned readies. Design works subconsciously as well as the conscious.

Method said:

The people who are saying 'nobody give a f***' about design are all spewing bollocks, design is a major deciding factor on whether somebody pulls their credit card out of their pocket to give you their hard earned readies. Design works subconsciously as well as the conscious.

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Please post your stats from your A/B split test comparing "long sales copy" against good "design"....you speak like a man who done "alot" of testing

Hey all. Interesting topic. There are no doubt some God awful sales pages out there and guess what? One is my best selling affiliate products has possibly the worst looking page I have ever seen. It sucks..but it sells. I'm a web designer too and I think that the idea of a sales page is to be a bit more like a squeeze page. You really don't want a visitor to move off it so it pays to everything on the page. And don't forget, whoever found the page is genuinely going to be interesting in reading that stuff.

I'd be really gratefully if I could get some opinions on a web page I have done for my new Clickbank product, just released this weekend in fact.

w w w. asapiano. c o m

I've also put up an affiliate page:
w w w. asapiano. c o m / affiliates .htm

Many thanks in advance
Shayman