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Why those ugly landing pages?

Discussion in 'Clickbank' started by Steelers, Jan 31, 2010.

  1. Steelers

    Steelers Newbie

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    Hi there,
    I´ve got a little question since I´ve been looking for some niche clickbank products...

    Why are all those clickbank sales pages so fucking ugly and annoying? No matter what product or niche it is, it seems to me that all sales pages pretty much follow the same pattern.

    Just one freaking long page with a ton of bla bla bla, which in general does not make a professional impression on me. All this "now get this not for 1000, not for 500, but for 99,94" stuff ect., do people actually like that?

    Among other things I am a webdesigner (got even some of my work featured in some nice css-galleries n stuff, which by the way is a great source for linkjuice) and this is really not how I "learned" what a good website is supposed to look like, neither do I buy those products because I always see "Now make 10000000$ while beeing on vacation, just like I do", instead of a real explanation what this product is actually about and most importantly how expensive it is....

    Has anybody actually ever tried to use a "real", professional looking, no bla bla bla website? I try to figure out if I´m the only one who just hates those kind of websites or if this is an American thing or something since I have never seen those kind of pages in German or in any other language. Or maybe its a psychological thing and it really does work better...

    So whats better? The typical clickbank site or a "professional" one, witch a nice design, an actual layout, menu and stuff like that?
     
  2. jangoz

    jangoz Registered Member

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    these people usually promote tons of products and are greedy :D to hire quality web designers and use whatever is handy to them... not to mention xsite pro is their best friend and it does the job without a doubt...
     
  3. SpamHat

    SpamHat Junior Member Premium Member

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    Most people don't know any better and are following what they think will work.
    Others with the same long ass pages know exactly what works and are killing it.

    Bottom line = test your shit.
     
  4. rudeprincess

    rudeprincess Junior Member

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    Steelers: I agree with you. I think most landing pages scream 'I am a rip-off. Run Away!'

    I am much more likely to buy a product if the site looks professional too.
     
  5. richjerkoff

    richjerkoff Junior Member

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    I think that many internet marketers think a clickbank landing page has to have a certain 'look' and haven't tried anything else. I like to save the ones I like in a folder and I have found that many follow a similar pattern. I would like to see an example of what you think would be a good landing page. You never know, I might like it enough to use it...
     
  6. Super_Vendor

    Super_Vendor Jr. VIP Jr. VIP

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    The point of the long page is to entice the reader and suck them in before asking them to buy. Its not like ebay or something where you can just put a product and price and expect to get any sales. There are some clickbank website that are professional with menus and such, but in most cases a menu will just be distraction to the potential buyer, and will also encourage them to leave your website and browse around the web.

    You want to suck the reader in and create a sense of urgency where the reader will feel that they need to buy that very second. That is why they have the big price mark downs and things like that.
     
  7. clickbankchick

    clickbankchick Newbie

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    As a professional in my field, i find this to be a huge issue as i am continually embarrassed to send clients of mine to websites to buy a product. I cringe every time i have to do so and only do it in the very rare case that something is actually a really good product (there is a lot of junk on clickbank too). I understand about having a lack of clutter and places to distract visitors but it'd be great to just keep things sane and 'real' - it all looks so fake. My real pet hate is when they say "only xx products left" it makes me so angry, and the customers angry too as they feel they are being used - some of my sales are lost and refunded purely based on the fact that vendors lie on their sales pages. If you are going to say "only xx products left" then for godssake STOP SALES when you have sold that many!
     
    Last edited: Feb 3, 2010
  8. MoneyMakerMatt

    MoneyMakerMatt Junior Member

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    I have been wondering this same thing, why almost every sales page is the same long ass vertical page, but if it converts, then it converts I guess. I always thought a more believable looking page would sell better cause people would trust the seller and not think its some crazy guy with another 10 page long sales letter.
     
  9. Eldalar

    Eldalar Newbie

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    Already asked myself, wtf that is about, I mean the first one or two times you get excited about the product, but at the end, you just think: "Ooookay, I now read 5 pages worth of text, but what is the product exactly?".
    And after that, well I scroll through and try to find something like a feature list or something, not the blabla about what this product had made them, but what it can really do for me and 90% of the time I don't find it.

    Just make a nice clean page, short and sweet, perhapse a short menu, where you can see features, some messages from former buyers etc. but not a long text which just says: "This product is great" Over and over again, it looks like shit and I didn't buy anything from any of those sites ever.
     
  10. tonlilaz

    tonlilaz Executive VIP

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    i read that the longer the ad page, the higher the percentage of conversion.

    my guess is that this is what happens w/99% of visitors to one of these sites....just my guess.

    - they first scrolll all the way down to the bottom to figure out what the cost is.
    - if the cost isn't to outrageous, they look up at the feature bullet points (what the package costs) usually this is right above the price.
    - if the feature to cost looks good, and they still need convincing, they'll go through and read the sales page and watch videos (if there are any)
     
  11. psychotix

    psychotix Regular Member

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    Its not a beauty contest.

    ITs the salescopy, not design that is important.
    You'll see tons of examples where the uglier page outperforms the more aesthetically pleasing site.
     
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  12. iq465

    iq465 Regular Member

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    I think its a mix of both, sometimes I rewrite my clients sales pitch when making a landing page and they do pretty well....
     
  13. lesaurus

    lesaurus Junior Member

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    Firstly I think it has a lot to do with the type of product it is selling. Eg if it is software then a clear feature comparison table may make the buyer think "ok they're not pissing around, nice and concise, this tool looks like it will do the job"
    on the other hand you may be selling a personal development product where the potential buyer will be looking to establish a bit of a connection with the author- then the way you write and get things across will be very important.
    Testamonials are used to try and hit a very specific spot with buyers - it can be something really obscure that makes them decide to buy.

    Testing is obviously the best way to find out. Just look at what a product owner of something like "Truth about abs" does. He has split tested more times than you can imagine.

    Maybe do this. Look at the most popular product in the niche you are entering and copy the style of that page. They have worked it out for you. Then test again

    the main thing to remember in this type of thing is that people never do what you expect them to. You or me wouldn't buy these products but we are not the average naive surfer. People like and respond to all kinds of things for all kinds of reasons, we will never guess why, we have to let them tell us and give them what they want.
    Posted via Mobile Device
     
  14. wh0kn0ws

    wh0kn0ws Newbie

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    anybody know of a good program to rip LP's
     
  15. liquid5170

    liquid5170 Junior Member

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    i have a 30 minisites package but i gotta read the do not upload section to make sure i dont cross any lines with BHW. otherwise just pm me and i'll send u the download link... again... if i'm not crossing any lines.
     
  16. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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    every type of page has been tested a million times over and this ugly ass template is the one that keeps winning. it's designed to deliver the sales copy as efficiently and unambiguously as possible. any fancy graphics on the page would just distract them from the important stuff, which is reading your sales pitch. same reason it's all on 1 page, to make it as easy as possible for them to keep reading all the way to the bottom and then click on the order link. when you're genuinely interested in the product, all you're looking for is information. anything that takes away from that, even if it makes the page look nicer, just doesn't work as well.
     
  17. tgrpublishing

    tgrpublishing Newbie

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    File -> Save As...
     
  18. Bross

    Bross Senior Member

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    The longer the page, most certainly people scroll down and find out what the price is.


    With that being said, thats exactly why I like to promote products that give just a few $X trial for a week.
    Because when someone sees there is a $5 non restricted trial, they will certainly go ahead and read the page. then they get sucked into it.

    If the sales copy is good, they will go for the $5. many of them;
    Then they are recharged for $XX which is a good deal for the affiliate.

    Just from my experience.
     
    Last edited: Jun 1, 2010
  19. whiteninja

    whiteninja Regular Member

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    I think the future is video squeeze pages personally. By you showing yourself you add credibility and exposure and also name branding all at the same time. What do you guys think?
     
  20. DebtFreeMe

    DebtFreeMe Regular Member

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    Whiteninja,

    As I was reading down the posts I was thinking the same thing. I personally like getting information from video rather than having to read, I read all day long on the internet, so sell to me in person through video. This is especially true of sales copy... I like sales copy to support the video, not the other way around...