Well.. I dont know how many of them use the pinging service upto the mark. Some may use without knowing what they are doing. Some even dont know that Scrapebox does have a pinging option. Coming to the topic there are more conversations about this ping pong. So here is the real answer: Why pinging: let search engines to know that i have updated/added content to your website/webpage. Main Advantage: better chance of becomming indexed Time period: Weekly basis You can respond with the following 3 based on your idea. I have made the answers based on my experience. Why pinging: Main Advantage: Time period: Hope this helps our fellow mates.. Hit me a thanks if this helped really.