Why Most New FB Ad Accounts Fail

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FB’s trust system heavily favors accounts with history, verified IDs, and consistent ad spend over time.
What strategies have you guys used to scale safely?
I’ve tested different BM levels (BM250 / BM500 / BM2500) with various markets
 
Agreed. Using BM with a clean history and consistent spending and on-time payments really helps build trust. I am also testing different BM tiers in different markets to find the optimal configuration for safe scaling.
 
FB’s trust system heavily favors accounts with history, verified IDs, and consistent ad spend over time.
What strategies have you guys used to scale safely?
I’ve tested different BM levels (BM250 / BM500 / BM2500) with various markets
Alot of people rush up using this account..it's isn't always straightforward
You can have everything verified and still get banned
FB now prefers a more natural way of usage

Eg ..when a card dosnt work on an account,most people would try 2-4 more cards just to get through instead of leaving out a wait time before trying again
 
Agreed. Using BM with a clean history and consistent spending and on-time payments really helps build trust. I am also testing different BM tiers in different markets to find the optimal configuration for safe scaling.
I’ve been working with BM250 / BM500 / BM2500 in multiple regions (US, EU, HK) and pairing them with aged, blue-verified personal accounts. That combination not only improves trust but also gives room for higher daily spend without triggering restrictions too quickly.
 
New FB ad accounts are super fragile. What’s worked for me is warming them up slowly with low spend and engagement-focused campaigns before scaling, and I always try to link them to verified profiles and aged BMs when possible. BM2500s seem to hold up better in tougher markets, but I still go slow at first to avoid triggering any flags.
 
Most people are impatient. The most important thing is to be patient. Start by warming up your account with natural actions. There should be time between actions instead of immediately. I believe that calmness will determine the risk ratio to be low (of course not 100%).
 
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