Why Most New FB Ad Accounts Fail

[Lina_3W Agency]

FB’s trust system heavily favors accounts with history, verified IDs, and consistent ad spend over time.
What strategies have you guys used to scale safely?
I’ve tested different BM levels (BM250 / BM500 / BM2500) with various markets

 

[MetaBridge Global]

Agreed. Using BM with a clean history and consistent spending and on-time payments really helps build trust. I am also testing different BM tiers in different markets to find the optimal configuration for safe scaling.

 

[medialounge]

FB’s trust system heavily favors accounts with history, verified IDs, and consistent ad spend over time.
What strategies have you guys used to scale safely?
I’ve tested different BM levels (BM250 / BM500 / BM2500) with various markets

Alot of people rush up using this account..it's isn't always straightforward
You can have everything verified and still get banned
FB now prefers a more natural way of usage

Eg ..when a card dosnt work on an account,most people would try 2-4 more cards just to get through instead of leaving out a wait time before trying again

 

[Lina_3W Agency]

Agreed. Using BM with a clean history and consistent spending and on-time payments really helps build trust. I am also testing different BM tiers in different markets to find the optimal configuration for safe scaling.

I’ve been working with BM250 / BM500 / BM2500 in multiple regions (US, EU, HK) and pairing them with aged, blue-verified personal accounts. That combination not only improves trust but also gives room for higher daily spend without triggering restrictions too quickly.

 

[revenue20]

What strategies have you guys used to scale safely?

All unused accounts need to be warmed up before use, which can help keep accounts from getting banned or restricted.

 

[rainboxmax99]

New FB ad accounts are super fragile. What’s worked for me is warming them up slowly with low spend and engagement-focused campaigns before scaling, and I always try to link them to verified profiles and aged BMs when possible. BM2500s seem to hold up better in tougher markets, but I still go slow at first to avoid triggering any flags.

 

[HiddenGuyonBush]

Most people are impatient. The most important thing is to be patient. Start by warming up your account with natural actions. There should be time between actions instead of immediately. I believe that calmness will determine the risk ratio to be low (of course not 100%).