Okay. So I redesigned my site and my sales went straight down the tubel. It's either because of the lost traffic (Panda killed me) or the design. Word through the grapevine is that my site appears 'spammy' ... but why? Is it the colors? Is it the adsense ads? Is it the 3-column layout? Is it the font? What is it? I suck at design, so any constructive, useful and applicable tips would be greatly appreciated. SmokeWithoutFear .. I know you don't accept URLs. I'm not trying to advertisement my piece-of-crapola site. I just want genuine help. Also... my landing page used to be an honest 'letter' basically explaining how I was a smoker and finally quit with e-cigarettes. After reading a book about 'web marketing,' I rewrote it with the current stuff. Perhaps I should revert to the original letter!?? THANKS MUCH!!