Why is Google making seo tougher?

Their adsense revenue is more than their serp ads revenue right?

In this case, they are killing themselves.
 
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HenryObi said:
That's the conspiracy theory. Which may actually be true. If every website begins paying for ads, what then are the incentives to create quality content for searchers? None.

That would mean the end of Google.
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its not about google when people donot search a keyword on google search ... because people are getting access through chatbots too and tiktok & instagram mostly now a days.. COmmerce is no more only a google commerce , its social commerce too .. got it ?
 
Google is making SEO tougher because they want users to get the most accurate, trusted, and helpful results. Too many people were abusing loopholes low-quality content, spam links, AI-generated junk, PBNs, and quick tricks. So Google keeps pushing updates to filter all that out. Their goal is simple: show real expertise, real value, and real user-helpful pages.
 
Because Google’s basically tired of us trying to game the system, so it keeps leveling up like a boss fight we didn’t ask for.
 
Honestly, Google’s just tightening things so only genuinely helpful, trustworthy content rises—making it harder for shortcuts but easier for real value to stand out.
 
They are filtering out low authority sites. If your site didn't gain authority within a year, there is a high chance that Google keeps pushing it down in favour of high authority or fresh sites. It's the loophole that's encouraging more black hat methods to quickly gain authority so that the site stays relevant.
 
It is not only Google. The number of bloggers is also increasing too much. They are making each other work tougher.
 
kalpana007 said:
Now google updates are very frequent and every update targets a specific type of links. What does good want to achieve by making blogging and seo tougher than what it used to be?
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Actually Google is raising the bar and show content with expertise, relevance, and fresh perspective so people find answers they genuinely trust every time they search.
 
Google’s frequent updates aim to improve search quality by reducing spam, low-value content, and manipulative link practices. As more people create content, Google tightens its systems to ensure users find accurate, helpful information. This naturally makes SEO and blogging tougher, pushing creators toward genuine expertise and real user value instead of shortcuts. The ultimate goal is a cleaner, more trustworthy search ecosystem.
 
kalpana007 said:
Now google updates are very frequent and every update targets a specific type of links. What does good want to achieve by making blogging and seo tougher than what it used to be?
Click to expand...
Google keeps tweaking the game to push content that actually helps people and bury stuff that’s just trying to cheat the system it’s all about real value over hacks now
 
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