- Jan 9, 2024
- 324
- 45
Facebook has a policy of using real names, phone numbers, and Gmail addresses, so there aren't many fake accounts, making the exchange of goods very convenient.
Why is Facebook so profitable while other social networks aren't?
- Thread starter TomasMiller
- Start date
Nameless Knight
Registered Member
- Feb 6, 2026
- 92
- 39
Lots of factors like user data, cross-site tracking, facebook pixel, etc.
Furqan Javed
Newbie
- Apr 25, 2026
- 46
- 6
Real identities plus scale are the big factors imo. Verified profiles mean much cleaner ad targeting data than platforms full of anon/throwaway accounts, and owning Instagram + WhatsApp lets them diversify revenue and cross-sell ads across a massive combined user base.
Earnest Hines
Newbie
- May 14, 2023
- 16
- 2
I believe that the reason for that is that facebook has begun compensating its creators more and therefore wants to retain them on its platform and also motivate them to generate content.
T Melvin Morris021
Newbie
- May 14, 2023
- 18
- 2
this is due to the fact that Facebook now pays creators.this will probably help them retain their creators and motivate them to make more and more content.This make sense as more creator mean more content and engagement on Facebook.
AIWeb
Newbie
- Aug 18, 2026
- 9
- 1
Yeah the real identity stuff is part of it, but the real money maker was always the pixel and tracking off-platform activity. @seotrends mentioned the cross-platform data which is huge, but FB basically got their tracking script installed on half the web. They don't just know who you are on facebook, they know what you buy on some random Shopify store. That feedback loop is what made their ad engine actually convert for small advertisers... other networks like twitter or reddit never really figured out how to make direct response ads work for the average guy spending fifty bucks a day.
Longsheng9
Newbie
- Jun 11, 2026
- 29
- 1
Facebook benefits from advertising revenue, and I have also contributed to its growth.
Mister abc
Registered Member
- Nov 7, 2021
- 92
- 20
Yeah, the data part is a big reason, but it's not just because Facebook had "real people" while others didn't.
Facebook won because it had scale + user behavior data + advertiser tools. Billions of people were using it daily, sharing interests, locations, relationships, pages they liked, things they clicked, etc. That gave advertisers a much better chance of reaching the right people
Facebook won because it had scale + user behavior data + advertiser tools. Billions of people were using it daily, sharing interests, locations, relationships, pages they liked, things they clicked, etc. That gave advertisers a much better chance of reaching the right people
alexnguyen0907
Newbie
- Jul 31, 2026
- 13
- 3
You're not wrong at all. Real names gave them clean demographic data early on, but tracking off-site conversions is what made them untouchable. Anonymous networks are mostly selling low-intent clicks, while Meta built a system that actually optimizes for sales and revenue.
SkyViewLinks
Newbie
- Jul 29, 2026
- 31
- 4
I think the real user data definitely helped, but Facebook also had a massive user base and lots of advertiser demand. That probably made it easier to build a strong ad business.
johnydriver
Junior Member
- Feb 8, 2021
- 131
- 48
Because it's the only one that does not motivate people to create fake activity, while youtube ads, twitter, google ads all motivate people that get money through adsense to create fake views on their website/videos to make more money.
And because google/bing implemented a system where only corps and funded startups can make money because they are the only oen who can pay $15-30 per click, because system sort people based on their probability to convert and the ones that has most probability to convert they sell to those who are ready to pay the most.
Facebook doesn't have it so developed, but will eventually add it too. Because I already see patterns on fb ads that they implemented same system as google.
At the end of the day with low/medium budget on google/bing you get mostly bots, and barely break even.
And because google/bing implemented a system where only corps and funded startups can make money because they are the only oen who can pay $15-30 per click, because system sort people based on their probability to convert and the ones that has most probability to convert they sell to those who are ready to pay the most.
Facebook doesn't have it so developed, but will eventually add it too. Because I already see patterns on fb ads that they implemented same system as google.
At the end of the day with low/medium budget on google/bing you get mostly bots, and barely break even.
I would say that is definitely part of the reason. Since Facebook has so much information about people and their real world connections it can help advertisers reach more relevant audiences and measure how their campaigns perform. That combination of a huge user base and strong targeting is probably one of the main reasons Facebook has become such a powerful advertising platform.
- Nov 23, 2020
- 3,107
- 808
Not only FB, I see TikTok has real people users too. The thing is FB has older generation with money, while TikTok mostly young people
