Why is Facebook so profitable while other social networks aren't?
- Thread starter TomasMiller
- Start date
Nameless Knight
Registered Member
- Feb 6, 2026
- 77
- 25
Lots of factors like user data, cross-site tracking, facebook pixel, etc.
Furqan Javed
Newbie
- Apr 25, 2026
- 46
- 6
Real identities plus scale are the big factors imo. Verified profiles mean much cleaner ad targeting data than platforms full of anon/throwaway accounts, and owning Instagram + WhatsApp lets them diversify revenue and cross-sell ads across a massive combined user base.
- Oct 13, 2024
- 676
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Regardless of any developments, it is undeniable that Facebook is a powerful driver of traffic. Facebook marketing is a potent strategy for anyone looking to generate traffic, build a brand, or drive sales.
Crypto Man
BANNED
- Nov 8, 2025
- 246
- 49
real identity data + massive scale is the combo, most other platforms never got both at the same time
xspy_cloud
Newbie
- Feb 16, 2026
- 35
- 2
Meta owns multiple major platforms, including Instagram, Facebook, and Threads. In practice, they've become a dominant player with access to an enormous amount of information about their users from basic details like age and date of birth to interests, behavior, and online activity. This allows them to build highly detailed user profiles for ad targeting and optimization.
It's really the combination of real identities plus owning multiple platforms (Instagram, WhatsApp, Threads) that gives Meta such an edge - most competitors only have one of those pieces, either scale without verified identity or identity without the cross-platform data pool to build such precise ad targeting from.
- Jan 11, 2024
- 440
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Facebook's policy of using real names, phone numbers, personal Gmail addresses, and verification steps, along with other security measures, attracts many real users, leading to higher profits.
The strength of Facebook is not just in the data – it is in the synergy between huge user participation, social networks, and advertising needs. If the platform understands what interests its users and there are sufficient Numbers to reach, then advertisers are ready to pay.
Alexander (Alex)
Newbie
- Jul 10, 2026
- 27
- 2
That is a very good question. In fact, it is not just Facebook that generates profit; Meta (the company that owns Facebook, Instagram, and WhatsApp) is one of the most profitable businesses in the world, thanks to its advertising model.