- Oct 20, 2022
- 448
- 145
The billing threshold on Facebook is the limit at which a media buyer must pay for advertising. The billing threshold itself doesn't directly affect the amount spent, but rather the frequency of invoicing.
However, by raising the billing threshold to a high value (currently mainly $400), it's possible to spend that amount and forget to pay, effectively getting a "free" advertising budget.
Therefore, media buyers often strive to increase their billing threshold as quickly as possible. In general, the following set of factors influences the payment threshold:
- Facebook's trust in the account.
This includes how manual and unique the farming process was, the quality of proxies, suspicious activity (recent logins from new devices), and a number of other parameters.
- Facebook's trust in the payment method.
Here, it's obvious that payment methods with a very high percentage of declines and other issues (for example, too active use for threshold bypassing) will have poor trust and give a $2 billing threshold when linked.
- Spending history.
The amount spent primarily influences further increases in the billing threshold. As a general rule, to increase the billing threshold, you need to spend approximately 4-5 times the current billing amount.
In addition to this, it's quite likely that the number of rejects and other factors can also influence Facebook's willingness to raise the payment threshold.
However, by raising the billing threshold to a high value (currently mainly $400), it's possible to spend that amount and forget to pay, effectively getting a "free" advertising budget.
Therefore, media buyers often strive to increase their billing threshold as quickly as possible. In general, the following set of factors influences the payment threshold:
- Facebook's trust in the account.
This includes how manual and unique the farming process was, the quality of proxies, suspicious activity (recent logins from new devices), and a number of other parameters.
- Facebook's trust in the payment method.
Here, it's obvious that payment methods with a very high percentage of declines and other issues (for example, too active use for threshold bypassing) will have poor trust and give a $2 billing threshold when linked.
- Spending history.
The amount spent primarily influences further increases in the billing threshold. As a general rule, to increase the billing threshold, you need to spend approximately 4-5 times the current billing amount.
In addition to this, it's quite likely that the number of rejects and other factors can also influence Facebook's willingness to raise the payment threshold.
